Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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Gen Z Millennials Finance Education 145

Set Up

SEPTEMBER 10, 2024

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. What can Marketers do to Target Gen Z?

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Gen Z Millennials User-Generated Fashion 59

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

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Millennials Gen Z Retail Marketers 141

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

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Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

OCTOBER 9, 2013

By 2030, 5 billion people – nearly two thirds of global population – could be middle class. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click To Tweet. Click To Tweet.

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Transform Millennials Shoppers Management 111

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

MARCH 13, 2025

billion) by 2030. Millennials: seven hours and 45 minutes. Takeaways: TikToks rise means authentic, low-production content is outperforming polished ads. X is also more popular among Millennials than other social media networks. In 2025, social media ad spending is projected to reach US$4.73 billion (AU$7.5 With over 8.5

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Gen Z User-Generated Influencer Marketing Law 60