Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. You use tone of voice in marketing to express your brand’s personality through text.

Real Estate 83

Real Estate SEO Communications Fashion 83

Duct Tape Marketing

AUGUST 24, 2022

What You Should Be Tracking In Your Marketing Efforts And Why written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. 4:55] Why data at the top of the funnel is trend-based. [7:10] 4:55] Why data at the top of the funnel is trend-based. [7:10]

Analytics 82

Analytics Marketing Marketers Education 82

Hubspot Marketing

APRIL 12, 2024

Like you, I’m more successful and happy when I’m productive. However, to truly enhance productivity, you need to first understand it. It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Emails, meetings, endless notifications. How can we produce more while doing less?

Product 106

Product Energy Food Management 106

Hubspot Marketing

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Let's review the top podcast tools and services to level up your podcasting game.

Price 123

Price Place Advertising Advertisers 123

Hootsuite

APRIL 13, 2021

Chances are you’ve heard of Clubhouse, the audio streaming app used by the likes of Elon Musk and Mark Zuckerberg to do live talks (similar to live podcasts). If you’re still waiting for an invite, don’t fret. The product is currently in testing, and only shortlisted users can create their own Spaces right now.

Thought Leadership 126

Thought Leadership Promotion Product Social Media Marketing 126

GrowPowerful

DECEMBER 26, 2022

In many cases, those two need to be identified and structured first for market-led growth to be successful. In many cases, those two need to be identified and structured first for market-led growth to be successful. You then build a product and community around it to help fuel growth. Here’s what you need to know.

Marketing 52

Marketing Marketers Communications Product 52

Sprout Social

MAY 10, 2022

Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. When you have a strong brand, your entire company benefits. When customers resonate with your core values and understand what makes you different, they stay loyal.

Gen Z 114

Gen Z Branding Law Transform 114

Search Engine Land

MARCH 6, 2023

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor. What is a content strategy document, and why do you need one?

Key Performance Indicator 96

Key Performance Indicator Promotion Whitepaper eBook 96

Duct Tape Marketing

JULY 13, 2022

Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. Key Takeaway: If you’re like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms.

Non-Profit 91

Non-Profit Management Place Education 91

AWeber

JULY 26, 2022

Thank you pages are one of the biggest missed opportunities in digital marketing today. The moment after someone says “yes” to you - whether they’ve just placed an order, signed up for your mailing list, or whatever action they’ve taken - is an opportunity to show them they just made a great decision. What is a thank you page?

Email Marketing 100

Email Marketing Place Customer Education 100

Hootsuite

JANUARY 4, 2023

Is it right for your business? How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. You're all the true MVPs pic.twitter.com/7jtsbgkbhK. Social listening.

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices.

PR 74

PR Customer loyalty User-Generated Marketing 74

Hootsuite

JANUARY 10, 2023

Are you feeling overwhelmed with all of the digital marketing tools out there? Don’t worry; you’re not alone! In today’s digital age, knowing where to start and which tools are right for your team, budget, and business can be hard. If you answered no to any of those prompts, you’re in the wrong place.

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Hootsuite

FEBRUARY 22, 2022

In turn, brands reach an expanded audience while only paying for real business results (not just exposure). of Internet users who listen to podcasts each week, you’ve probably heard affiliate marketing in action. All those promo codes and custom URLs for sponsors are used to track the podcast’s affiliate sales.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Hubspot Marketing

DECEMBER 22, 2023

What was once a sci-fi fantasy is now a staple in day-to-day business operations. You have the concept but need visuals and catchy copy. AI now does the heavy lifting by sifting through data, spotting trends, and bringing it all together in sleek presentations. 2023 was the year AI became mainstream.

Branding 102

Branding Transform User-Generated SEO 102

Duct Tape Marketing

DECEMBER 27, 2022

How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeffrey Shaw. In this episode of the Duct Tape Marketing Podcast , I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant.

Finance 79

Finance Place Marketing Strategy Management 79

Duct Tape Marketing

MARCH 23, 2022

Marketing Podcast with David Novak. In this episode of the Duct Tape Marketing Podcast , I interview David Novak. He’s the host of the top-ranked business podcast, How Leaders Lead with David Novak. But that doesn’t mean you should have to go without. 11:20] Why did you land on joy as the key metric?

Transform 89

Transform Shipping Education Finance 89

Sprout Social

JULY 19, 2022

In this article, we break down everything you need to know to hashtag with confidence. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. — Sprout Social (@SproutSocial) July 4, 2022. What is hashtagging?

User-Generated 118

User-Generated Branding Social Media Marketing Place 118

CXL

MAY 27, 2022

So, how do you get their attention? In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It doesn’t do so by pressuring or coercing people to buy things they don’t need, but by providing value. Now they’re researching to understand the available solutions.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Duct Tape Marketing

SEPTEMBER 22, 2022

Speed Up Your Business Growth Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. 17:16] Is there a small set of metrics that you rely on? [19:43] What would your answer be?

CMO 82

CMO SEO Education Direct Mail 82

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs to Inspire You in 2022. From familiar corporations to small businesses, to international organizations, the following sites push the status quo on the web. As you browse through the list, know that each site excels in its own way and seeks to serve a unique purpose. Best Website Designs from 2022.

Transform 145

Transform Place Promotion Product 145

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. 17:16] Is there a small set of metrics that you rely on? [19:43] What would your answer be? [22:44]

CMO 86

CMO SEO Direct Mail Advertising 86

Duct Tape Marketing

AUGUST 9, 2023

The Five Core Energies For Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dr. Hitendra Wadhwa In this episode of the Duct Tape Marketing Podcast , I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute.

Energy 51

Energy Transform Place Entertainment 51

Duct Tape Marketing

JULY 27, 2022

Marketing Podcast with Daniel Pink. In this episode of the Duct Tape Marketing Podcast , I interview Daniel Pink. 4:53] There are posters and tattoos around the world that say no regrets, so how is this a positive thing? [6:49] 6:49] Are you saying that people make mistakes and learn from them? [7:42]

Health 69

Health Education Product Marketing Strategy 69

Hubspot Marketing

JULY 26, 2022

Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Sprout Social

JULY 6, 2020

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. While it seems like the entire world is paying attention to this fight for equality now, it’s a battle that Black Americans have been fighting for centuries. How do you determine your brand’s place?

Education 144

Education Retail Communications Thought Leadership 144

Hootsuite

JUNE 28, 2023

Are you still relying on word-of-mouth referrals to get new patients? You’re from a prescriptive world full of rules and regulations. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. Fear not, my medical friend, because this blog is here to guide you.

Social Media Marketing 83

Social Media Marketing Health Education Marketing 83

Welcome Software

MARCH 11, 2022

60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. But when you dive deeper into the study, it actually reveals an opportunity. What are you hoping to achieve? What strategies can you use to achieve this?

Management 52

Management Gen Z Whitepaper Content Marketing 52

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. New to ChatGPT?

Product 92

Product Real Estate User-Generated Fashion 92

CXL

JULY 21, 2022

Get them wrong, and you risk damaging brand perception and trust. If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. Each channel presents a chance to make a good impression.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Duct Tape Marketing

MARCH 19, 2019

Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow. The idea behind the marketing maturity model is that every business needs to begin by building the foundation for their marketing. In the build phase, you established a modern website. Not sure where you stack up?

Thought Leadership 68

Thought Leadership Marketing Marketers SEO 68

Welcome Software

DECEMBER 26, 2023

Without this, you have nothing but chaos from which productive work gets done accidentally, at best. It’s a line of dominoes you need to knock over, roughly in order. Each group has different needs for collaboration, input, and reporting. Create content, throw it over the wall, hope for the best. Good ideas combine.

Transform 40

Transform Marketing Marketers Whitepaper 40

Welcome Software

DECEMBER 6, 2023

Without this, you have nothing but chaos from which productive work gets done accidentally, at best. It’s a line of dominoes you need to knock over, roughly in order. Each group has different needs for collaboration, input, and reporting. Create content, throw it over the wall, hope for the best. Good ideas combine.

Transform 40

Transform Marketing Marketers Whitepaper 40

Duct Tape Marketing

MARCH 6, 2013

Marketing podcast with Matthew Dixon. It doesn’t matter if you’re the owner or the VP of Sales, if you want to get the most from the model of a sales guide, you’re obligated to build a culture that makes it safe and productive for every member of your sales team to practice marketing to meet sales objectives. 1) Change the channel.

Management 64

Management Inbound Marketing Price Communications 64

Duct Tape Marketing

NOVEMBER 23, 2015

Once upon a time it was enough just to have a blog and post to it every now and then (also known as “the good old days”). Then you needed a blog plus a video blog (or “vlog”, as they call it—you gotta love the silly names for things that marketers come up with). Then it was a blog, vlog, and podcast.

Content Marketing 47

Content Marketing Marketing Marketers SEO 47

Duct Tape Marketing

JANUARY 14, 2013

I’ve been taking business owners through the beta of my Total Online Presence Program of late and the comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full potential of building a Total Online Presence. Month 1 – Create a Listening Station.

eBook 78

eBook Advertising Advertisers Analytics 78

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. Keyword difficulty (and CPC) has skyrocketed in most verticals.

SEO 49

SEO Thought Leadership User-Generated Shipping 49