Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. So I like to think of job descriptions as being a powerful tool for advertising your company. Ask for realistic requirements for your candidate pool, given your compensation budget.

Management

Buffer Marketing

JULY 10, 2025

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. Set up your Instagram profile 3. Schedule your Instagram posts 4.

User-Generated

Buffer Marketing

APRIL 30, 2025

Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. And yes, there are plenty of AI-powered options to streamline your workflow. The right tools make all the difference.

User-Generated

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! That’s why we created this Marketing Campaign Checklist , your ultimate guide to nailing every detail, from planning to post-launch optimization. Ready to dive in and make your next campaign your best yet? Let’s get started!

PR

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement.

User-Generated

Buffer Marketing

APRIL 22, 2025

  Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name. It’s not a trend; video marketing is here to stay.   Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name.

Video Marketing

SocialPilot

JULY 21, 2025

You’re not alone if you’re working on your social media presence, but not seeing much traction. Many businesses, from local shops to global brands, are active on social platforms yet struggle to see a meaningful return on their investment. Social media platforms give you a personality. The good news?

Transform

SocialPilot

JUNE 27, 2025

billion people—nearly 64% of the global population —are active on social media. You need a content strategy that’s sharp, scalable, and rooted in results. A solid content strategy helps you post smarter, show up consistently, and actually move the needle. Social isn’t the sideshow anymore. As of February 2025, 5.24

Thought Leadership

SocialPilot

APRIL 29, 2025

No matter where your customers leave reviews, they always expect your acknowledgement and quick responses. Even if one dissatisfied customer leaves one negative review in the wrong place, the entire reputation of your business goes for a toss. Next, Google will send you a verification code to your email.

Management

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands.

B2C

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands.

B2C

Buffer Marketing

JULY 28, 2025

We all have those days, which is why it’s so helpful to batch your LinkedIn content creation and schedule your LinkedIn posts ahead of time.     In this guide, I’ll walk you through two simple ways to schedule your LinkedIn posts on your company page and/or personal profile.

Thought Leadership

Customers.ai

DECEMBER 24, 2024

In fact, about 98% of people leave your site without making a purchase. Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. See Who Is On Your Site Right Now! Try it Free, No Credit Card Required Start Your Free Trial What is Ad Remarketing Software? You arent alone.

eCommerce

Buffer Marketing

JUNE 30, 2025

So, whether you’re a creator trying to grow your following, a social media manager aiming to boost engagement, or a small business owner looking to connect with more people, finding trending audio on Instagram can be a simple (and surprisingly fun) way to get your content in front of new eyes.

Millennials

Lusha

NOVEMBER 18, 2024

This makes it hard to know: What’s working What’s not working Where to focus your efforts for the best results But there’s a solution that’s changing how B2B companies work: Revenue Operations (RevOps). In B2B sales, old methods need to be fixed. This helps teams make informed decisions that drive results.

CRM

Backlinko

MAY 12, 2025

There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. You can plan, track, and organize your social posts using a built-in Kanban-style layout. Some focus on collaboration, others on planning.

Management

SocialPilot

JULY 7, 2025

If you’re a marketer, you already know that social media never sits still. Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. Let’s dive into the social media shake-ups of 2025!

Thought Leadership

Backlinko

MARCH 31, 2025

You’ll learn how to refine your approach to get useful, high-quality responses (finally). ChatGPT is an AI assistant that answers your questions like a human would. ChatGPT is an AI assistant that answers your questions like a human would. It analyzes lots of books, web pages, and conversations this is its training data.

User-Generated

Hubspot Marketing

AUGUST 8, 2025

7 Buyer Persona Benefits Where AI Fits In Best Practices for Creating Buyer Personas Using market research and real customer data, companies will create multiple buyer personas that reflect diverse user groups and different points of the customer journey. Create a detailed buyer persona for your business.

Copywriting

SocialPilot

JUNE 18, 2025

Let’s be honest—growing social media followers today isn’t as simple as posting and hoping for the best. social platforms every month. social platforms every month. That means your audience isn’t just on one platform – they’re spread out, discovering content in different ways across TikTok, Instagram, LinkedIn, and more.

Gen Z

SocialPilot

AUGUST 1, 2025

Your content may be solid, but guess what? Here’s the kicker: most social media managers aren’t just competing with brands. This blog gives you a 4-stage system to help you find who’s pulling your audience, what they’re doing that works, and how to respond strategically without copying a single post. The result?

User-Generated

SocialPilot

MARCH 20, 2025

These scanners directly take your customers directly to your Google Business review pageno searching, no hassle, just instant access. These scanners directly take your customers directly to your Google Business review pageno searching, no hassle, just instant access. Generate and download it in your preferred format (e.g.,

User-Generated

Jeff Bullas

MARCH 1, 2023

Hashtags are the universal language for post discoverability on social media. Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram. Do you use hashtags in your posts?

Social Media Marketing

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. That isn’t a bad strategy.

User-Generated

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. You’ll also see what requires tweaking, and where to focus your time, effort, and budget.

Analytics

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand ( and ROI ) both on and offline. Click-throughs.

Analytics

Sprout Social

APRIL 23, 2024

In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy. Consistently posting high-quality content on LinkedIn can increase your brand’s visibility, especially if you’re using both organic and paid strategies.

Thought Leadership

Hubspot Marketing

JUNE 3, 2024

Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. So, in this piece, I’ll show you how AI can benefit your small business, going far beyond just communication and content creation. So, be ready to tweak and refine. Let’s dive in. Image Source 2.

User-Generated

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

SEO

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. In this article, we’re sharing every social media marketing template we’ve ever made.

Social Media Marketing

Hootsuite

OCTOBER 16, 2024

My name is Trish Riswick, I’m a Team Lead on our Social team here at Hootsuite, and I’m here to tell you exactly how to build a social media calendar that will support your goals and keep you organized. Our social media calendar is the backbone behind all the content you see on Hootsuite’s channels.

Education

Content Marketing Institute

JULY 10, 2018

In the marketing world, a change in a social media platform algorithm is a breaking news event. as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it will deliver content differently?

Key Performance Indicator

Sprout Social

OCTOBER 24, 2022

Know your audience. Understanding your target audience on Instagram will help you create more relatable content that’s more likely to go viral. Below are some ways to identify your Instagram audience: Study your buyer personas. Find Instagram audiences that share characteristics with your brand’s customers.

Branding

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Sharing = caring.

Thought Leadership

Marketing Insider Group

SEPTEMBER 5, 2023

Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Set clear objectives.

Market Research

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. They help you build connections with your target audience by creating informative, inspiring and entertaining content. What is a content pillar?

Branding