Search Engine Land

APRIL 26, 2024

It can be overwhelming when you hear that an update has finished rolling out. Assess the impact on your site The first step is determining how the latest update has affected your site. This will give you an overview, but it’s only part of the picture. What else has happened around you and what has been prioritized in the SERPs?

SEO 124

SEO Communications Place Analytics 124

Orbit Media Studios

JUNE 5, 2024

But before you get overwhelmed with options, keep this in mind: There may be visitors on your site right now, as you read this sentence. Because you already have a visitor. What deal-breakers did you miss on your key pages? Conversion pros know, you need to find out why they would NOT become a lead.

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

Hootsuite

JUNE 28, 2023

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. The good news is, there’s no need for panic. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Hootsuite

FEBRUARY 7, 2024

The catch is that you have to use the right hashtags. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. So where exactly can you find the hashtag analytics you need to do all of that? Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Orbit Media Studios

JANUARY 16, 2024

You can put anything there. But should you? On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts.

PR 127

PR SEO Place Promotion 127

Orbit Media Studios

JANUARY 3, 2024

Not too many times or you look spammy. Not too few or you don’t look relevant. Today… Search engines are much better and SEO has evolved. Really they’re just the phrases that are related to the target keyphrase. Next we need to go beyond the target keyphrase. It will show you all of the phrases at once.

SEO 130

SEO Copywriting CMO Analytics 130

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Analytics 102

Analytics Social Media Marketing Law Product 102

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. 04:41] About this new platform, what does it do differently, and what does it do better? [07:08]

Analytics 75

Analytics Law Management Digital Marketing 75

Businesses Grow

MARCH 27, 2023

ChatGPT versus Bard general performance If you’ve used ChatGPT4, you know it is blazing fast. I mean, that is definitely a First World problem, but this is a First World blog post! One advantage to Bard: When you create content, there is a little arrow that says View Options. Did it really know me?

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

JUNE 3, 2024

Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. So, in this piece, I’ll show you how AI can benefit your small business, going far beyond just communication and content creation. You still need creativity and solid writing skills.

User-Generated 100

User-Generated Customer Journey Marketing Marketers 100

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Branding 98

Branding Price Analytics Social Media Marketing 98

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Influencer Marketing 93

Influencer Marketing Fashion Marketing Marketers 93

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. We also share expert insights about potential drawbacks so you can implement AI solutions the right way. Long story short?

Customer 108

Customer Gen Z User-Generated Analytics 108

Orbit Media Studios

DECEMBER 12, 2023

So every post-launch Analytics review is unique to that client. But first, a warning… If you want to measure pre/post-launch results accurately, you should not change GA4 setup when you launch. You should fix Analytics issues long before you launch, right when you kick off the website redesign project.

Analytics 72

Analytics Copywriting SEO PR 72

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  YouTube video SEO (or search engine optimization) is much easier than it sounds. ⚡ Tap into the power of YouTube Shorts!

SEO 115

SEO Analytics User-Generated Price 115

Rock Content

JUNE 6, 2024

Marketing campaigns are the cornerstone of successful business strategies, leveraging creativity and data-driven insights to connect with ever-evolving consumer demographics. Marketing campaigns take plenty of prep work. We’ll look at what to prioritize based on real-world examples and how to get it right.

Transform 52

Transform Promotion Marketing Marketers 52

Buffer Marketing

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. " Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following.  It just might.

User-Generated 110

User-Generated Analytics Price Customer 110

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Hubspot Marketing

APRIL 13, 2022

To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates. Analytics tools. It’s Google Analytics meets SumoMe meets a CRM.

Analytics 144

Analytics Price Real Estate Fashion 144

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. Looking for insights? Originally called the Analysis Hub, GA4 Explorations are where you can build much more useful reports, including many things that are impossible in the GA4 report section. That era ended.

Analytics 93

Analytics eCommerce CMO SEO 93

Duct Tape Marketing

FEBRUARY 7, 2024

With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares invaluable insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. 18:59] How do you best describe what Lately does? [20:15]

User-Generated 79

User-Generated Transform Analytics Content Marketing 79

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. So, how is one to choose? Creating awesome content can be quite tough.

Key Performance Indicator 89

Key Performance Indicator Digital Marketing Analytics Customer loyalty 89

Orbit Media Studios

JULY 19, 2023

In case you’d like to sit back and just watch it, here’s a video: What you’ll need: To do this fun bit of analysis, you’ll need just two tools. Code Interpreter, which is the feature of ChatGPT that lets you upload files. So if you haven’t yet, pony up the $20. Google Analytics with at least 6 months of data.

Analytics 71

Analytics User-Generated SEO Digital Marketing 71

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

SEO 68

SEO Whitepaper B2C Transform 68

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Social media has too many things to offer to brands and users. Let’s explore!

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? Do what the experts do, and you’ll pump up your watch numbers au naturale. This inclusive guide tells you exactly how to get more views on Instagram Reels using twenty tried-and-true methods. Stick with us, kid. What counts as a view on Instagram Reels?

SEO 92

SEO User-Generated Entertainment Analytics 92

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Innovation.

Direct Mail 92

Direct Mail Marketing Marketers Transform 92

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 123

Analytics Marketing Marketers Transform 123

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Want to know how it’s done? You’re not alone.

Marketing 99

Marketing Marketers User-Generated Marketing Automation Platform 99

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out.

Key Performance Indicator 88

Key Performance Indicator SEO Analytics Shipping 88

Hubspot Marketing

FEBRUARY 26, 2019

As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. You might think someone like Braden would continue to climb the creative career ladder in content marketing.

SEO 145

SEO Whitepaper Analytics Content Marketing 145

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Especially if you’ve spent your career in Universal Analytics, this transition can be overwhelming, to say the least. Never fear!

Analytics 85

Analytics Email Marketing Marketing Marketers 85

Orbit Media Studios

JULY 19, 2023

In case you’d like to sit back and just watch it, here’s a video: Please accept statistics, marketing cookies to watch this video. What you’ll need: To do this fun bit of analysis, you’ll need just two tools. Advanced Data Analysis, which is the feature of ChatGPT that lets you upload files. I’m using 6 months.

Analytics 52

Analytics User-Generated SEO Content Marketing 52

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming.

SEO 121

SEO User-Generated Analytics eCommerce 121