Vertical Response

DECEMBER 21, 2024

Utilizing automation and A/B testing enhances email marketing efficiency by optimizing engagement and refining strategies based on performance data. A/B testing different subject lines is a powerful tool. Testing various versions helps determine which resonates best with your audience.

Email Marketing

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. Earlier this year , I spoke with Brent D.

Analytics

Martech

DECEMBER 2, 2024

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups.

User-Generated

Marketing Insider Group

OCTOBER 28, 2024

Utilizing A/B testing and creative optimization drives better ad results. A/B Testing for Ad Creatives A/B testing is an essential technique in paid media optimization. Running tests ensures that your ad copy, visuals, and CTAs are optimized for maximum impact.

Analytics

Martech

NOVEMBER 11, 2024

Regularly testing usability to inform design improvements. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction. Conducting A/B tests to refine open rates, engagement and conversions. Key contributions: Conducting user research to uncover needs and pain points.

CRM

Marketing Insider Group

AUGUST 5, 2024

Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Simple: Because guessing doesn’t cut it.

Transform

Martech

NOVEMBER 8, 2024

Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s not forget the role of AI in all of this — all remain part of the job. 38:52: How about A/B testing and segmentation? And that’s only the timely stuff.

Gen Z

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. Three-quarters of those in the Plus Company survey say that still rely on methods like lift studies, media mix and attribution modeling, and incrementality testings. They dont tell you what part of the creative is connecting with people.

B2C

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Digital Marketing

Sprout Social

MARCH 28, 2025

Ideally, youd be able to test MVP versions of your new ideas before putting all your production resources toward a project. A/B testing is a traditional marketing approach that can work well on social media, too. A/B testing is a traditional marketing approach that can work well on social media, too.

User-Generated

Hubspot Marketing

DECEMBER 3, 2024

Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. But before you jump straight to the how-to, I’ll also cover why you shouldn’t run off and do this without testing it first. Split Testing the Split Whenever we have a dilemma, Rebecca’s answer will always be: Test it and find out.

Customer Journey

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP.

Customer

Vertical Response

SEPTEMBER 8, 2024

Incorporating A/B testing allows marketers to refine design elements and strategies, leading to improved effectiveness and better audience responses. Incorporating A/B testing allows marketers to refine design elements and strategies, leading to improved effectiveness and better audience responses.

Email Marketing

The Marketing Operations Leader

JULY 23, 2025

Automated Experimentation Go beyond A/B tests. Today’s tools can test dozens or even hundreds of variations at once, subject lines, images, layouts, and more. . 📈 2. Product-Led Lifecycle Messaging Trigger emails based on what users do inside your product. Email becomes part of the product experience. 🧱 3.

Email Marketing

Buffer Marketing

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. Jump to a section: 1.

Price

Scoop.it!

NOVEMBER 7, 2024

Enhance A/B Testing A/B testing can significantly enhance email campaign performance. For example, Marigold split-tested entire email templates and saw a 127% increase in click-through rates from that adjustment alone. AI makes it easy to test different visuals and see which ones perform best.

Fashion

Martech

OCTOBER 29, 2024

In design school, I spent many nights seeking inspiration by pouring through biology books, wandering kitchenware stores or exploring empty playgrounds. As a student, I might have been looking for a novel concept for an identity system or a new look for a cookie box. Here is the creative process in a nutshell. Act quickly. Sketch them.

Energy

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing.

Marketing Strategy

Martech

JANUARY 14, 2025

Using A/B testing to make impactful decisions. Our expert panel will cover: Optimizing shopper journeys with actionable data. Delivering personalized experiences at scale with AI. Lessons from the past peak season to inform your 2025 plans. Save your spot here!

Retail

Scoop.it!

JULY 18, 2024

Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. Free to use image from Pixabay So, what is a segmentation example? Let’s say that you sell a range of bags. Wondering why you might spend extra time doing this?

Gen Z

Search Engine Roundtable

JUNE 30, 2025

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing.

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM

Hubspot Marketing

DECEMBER 23, 2024

Testing showed these personalized emails doubled engagement, with a 65% increase in click-to-open and click-to-conversion rates, setting the stage for big revenue gains. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Martech

DECEMBER 19, 2024

Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information.

Customer Journey

Customers.ai

DECEMBER 4, 2024

That’s not just impressive, it’s crazy! It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.

CRM

Marketing Insider Group

NOVEMBER 20, 2024

Testing different audience segments can also help you refine targeting based on real data. When you adjust and test audience groups, you’ll ensure people who are more likely to engage can see your ads, helping to maximize both your budget and campaign effectiveness. Ahrefs reports that over 96.5%

Management

Martech

OCTOBER 30, 2024

They will use various tactics to find them — website analytics, buyer persona workshops, lookalike modeling, A/B testing and even “intuition.” Even using A/B testing to build an ICP doesn’t guarantee that the people resonating with your messaging are the 20% of your customers driving 80% of your profits.

Customer

Martech

AUGUST 12, 2024

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. After that, how to improve prompts to get even better answers from me. Here’s how a marketer can effectively integrate a CDP: 1.

Customer

Vertical Response

SEPTEMBER 1, 2024

This article will explore strategies to boost your email marketing engagement, covering types of campaigns, personalization, and list-building techniques. Key Takeaways Email marketing offers unmatched ROI and personalization, providing a direct line of communication with customers.

Email Marketing

Martech

JULY 11, 2024

Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations.

CRM

Hubspot Marketing

JULY 23, 2024

They removed the letters A, B, and O from their ad to highlight the need for those blood types and create a memorable ad. Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My ideas were lousy.

Promotion

Martech

MAY 1, 2025

But here’s the problem: most companies never pressure test it. Dig deeper: The 4 steps you must take before launching your product Use the four-part filter: Appeal, exclusivity, clarity, credibility McGlaughlin spent years testing value propositions. Testing your value proposition requires a controlled, measured process.

Product

Vertical Response

NOVEMBER 10, 2024

Many email marketers prefer a weekly schedule, impacting overall engagement rates. Ultimately, understanding the impact of email frequency helps maintain a healthy balance and achieve desired outcomes. Under-emailing Risks Under-emailing can lead to lower brand visibility and lost engagement opportunities.

B2C

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated

Vertical Response

OCTOBER 6, 2024

On Black Friday 2022, Shopify merchants raked in a staggering $9.3 billion in sales, with sales per minute peaking at $4.2 The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. But how do you cut through the noise and connect with customers effectively? Enter email marketing.

Email Marketing

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

Copywriting

AWeber

AUGUST 1, 2025

The most effective newsletter designs use specific visual elements that psychologically guide readers toward taking action —whether that's clicking a link, making a purchase, or engaging with content. The average person receives 121 emails daily , making standout design essential for breaking through inbox clutter.

Product