Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. Marketers use DMPs to store anonymized third-party data in order to develop lookalike audiences and target ads. . Some tools can now recommend email copy tailored to each recipient’s communication style. Building trust and improving communication take time.

Customer Acquisition 139

Customer Acquisition CMO Acquisition Marketing Communications 139

Sprout Social

FEBRUARY 1, 2021

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. You’ll embrace a more strategic role. Without social media, brands would have struggled to stay connected with its audience in 2020.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Copywriting 144

Sprout Social

SEPTEMBER 9, 2020

If you don’t create a brand for the market, the market will create a brand for you. The director of brand strategy is the backbone of your organization’s communication. They’re tasked with identifying the white space in the market and building a brand capable of emotionally connecting with its audience.

Health 143

Health Food Acquisition Marketing Digital Marketing 143

Marketing Insider Group

AUGUST 19, 2015

Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects. Marketing influenced customer percentage. Marketing originated customer percentage. Average deal size of marketing acquisition.

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Sprout Social

FEBRUARY 21, 2023

Companies can hit product roadmap milestones faster with integrations and acquisitions. Marketers looking to find new audiences in their ideal customer profile can pursue co-marketing efforts with like-minded partners to widen their funnel. Having an open line of communication is key to a healthy and successful partnership.

Manufacturing 115

Manufacturing Acquisition Marketing Customer Product 115

Sprout Social

DECEMBER 14, 2020

Working in social media demands a lot out of marketers—which is why it’s important to prioritize self-care and take breaks as needed. Jenn Crim , the acquisition marketing manager for social media at Opry Entertainment Group , offers this reminder for social media leaders as they look ahead to the new year.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Management Entertainment 145

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52