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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Traditional advertising often lacks the credibility needed to influence such decisions. Influencers—industry experts, thought leaders, and respected figures whose opinions hold weight in their fields—can bridge this gap. Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts.

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Does generative AI save time in PPC?

Search Engine Land

Ad copy creation With the introduction of RSA ads, advertisers need to write 15 headlines and 4 descriptions. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. Then, it helps you craft posts about that content in your brand voice.

Price 123
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How to Target the Right Audience on Social Media

Marketing Insider Group

Younger audiences may prefer engaging videos or memes, while professionals might value thought leadership articles or infographics. Leveraging Paid Advertising Paid advertising unlocks some of the most powerful targeting tools at your disposal.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding 126
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Where AI falls short in high-stakes B2B industries

Martech

This limitation is clear in thought leadership content, especially LinkedIn, where fresh ideas and innovative perspectives are key. If you’re marketing a medication for hypoglycemia and an AI transcript from your trusted subject-matter expert says “hyperglycemia,” you run the risk of serious — even dangerous — false advertising.

PR 136
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How to manage SEO campaigns during economic downturns

Search Engine Land

Organizations and trade bodies such as the Institute of Practitioners in Advertising (IPA) refer to this as losing the “share of mind.” In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead. In 2024, it is estimated that overall advertising spending growth in the U.S.

SEO 108