article thumbnail

SEO for Small Business: Turning the Spotlight on Your Digital Presence

Rock Content

But what exactly is SEO for small business, and what does it entail? More importantly, what can you start doing today to give your SEO strategy a much-needed boost? What Is SEO Strategy for Small Business? What Sets Local SEO Apart? It’s important to understand the primary difference between SEO and local SEO.

SEO 83
article thumbnail

SEO KPIs to track and measure SEO success

Search Engine Land

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are SEO KPIs?

SEO 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Advertise Your Business Online with PPC Ads

Sachs Marketing Group

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. In this article, we explore how to advertise your business online effectively with PPC ads.

article thumbnail

Digital Marketing Acronyms Defined

SMA Marketing

CPC CPC, cost-per-click, relates to the advertising industry online and is what you would pay per click. KPI KPI stands for key performance indicator. We need to track the five to seven key performance indicators or key metrics to help us know whether our business or department is headed in the right direction.

article thumbnail

How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc.

Transform 130
article thumbnail

Where is SEO in the business hierarchy?

Search Engine Land

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. When to start SEO? Marketing Sales.

SEO 98
article thumbnail

Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. Because it is a myth that all advertising increases sales to some degree. In effect, “the brewer had spent millions of dollars on advertising which un-sold his beer.”