Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. It converts better than text or pictures.

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity.

Video Marketing 103

Video Marketing Marketing Marketers Advertising 103

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Every industry has its own unique marketing challenges , and the fitness sector is no exception.

Advertising 141

Advertising Advertisers Health User-Generated 141

Martech

MAY 18, 2022

In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. We will cover: What are video ads?

Advertising 93

Advertising Advertisers User-Generated Video Marketing 93

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)?

Advertising 126

Advertising Advertisers Millennials Shoppers 126

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Bannerflow

FEBRUARY 2, 2023

And in turn, this has introduced a new opportunity for interactive video advertising. This blog will explore why marketers should use interactive mobile video advertising and how you can launch a successful strategy. What is interactive video advertising?

Advertising 52

Advertising Advertisers Transform Fashion 52

Digital Marketer

AUGUST 29, 2022

The post Why & How Machine Learning Took Over Paid Advertising appeared first on DigitalMarketer. For the algorithm to optimize, it needs to gather as many data points as possible.With a broader targeting strategy machine learning will enable you to discover pockets of viable traffic that you didn’t know existed.

Advertising 84

Advertising Advertisers Video Marketing Marketing 84

Jeff Bullas

NOVEMBER 13, 2022

Video content can be repurposed on all owned, paid, and third-party distribution channels including the Metaverse. Animated Explainer Videos are doing wonders when it comes to video marketing in the real world, and by choosing the right animation style you can repurpose them in the metaverse as well.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

SMA Marketing

APRIL 28, 2022

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. Digital ads include text, images, audio, and videos. How is Digital Advertising Different from Traditional Advertising? Digital advertising is incredibly flexible in terms of budget.

Advertising 52

Advertising Advertisers Digital Marketing eCommerce 52

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 71

Video Marketing Marketing Marketers eBook 71

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertising 105

Search Engine Land

JANUARY 24, 2023

Rightfully so, since you don’t pay for a user until they watch 30 seconds of an ad (or, if the video is shorter in length, they complete or engage). I am convinced that vertical video is the most valuable impression on the web today. Vertical video is a must for any advertiser in 2023 due to the following three ad types: TikTok.

Market Trends 19

Market Trends Video Marketing User-Generated Marketing 19

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. of all U.S.

Entertainment 135

Entertainment Advertising Advertisers User-Generated 135

SMA Marketing

APRIL 18, 2024

Target Your Marketing Efforts Digital marketing goes beyond simply expanding your reach; it allows you to target your marketing efforts with laser precision. Produce Measurable Data Traditional advertising can make tracking the return on investment (ROI) difficult, but digital marketing provides a wealth of data and insights.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Hubspot Marketing

FEBRUARY 15, 2023

While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day. You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer.

Automobile 109

Automobile Food Video Marketing Entertainment 109

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Duct Tape Marketing

APRIL 10, 2015

Can Your Video Advertisement Reduce Everyone to Tears? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When you set out to create a video advertisement, you want its influence to span the globe. Remember Tears for Fears? Google’s “Dear Sophie” Ad Will Break You.

Advertising 59

Advertising Advertisers B2C Video Marketing 59

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 Big spenders.

Advertising 96

Advertising Advertisers Promotion Communications 96

Martech

AUGUST 29, 2023

Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats. The research identified several findings that may be of interest to advertisers hoping to target the Gen Z audience, including: Almost eight in 10 teens watch YouTube, making it the number one platform in this market.

Gen Z 103

Gen Z Advertising Advertisers Branding 103

Calvyn Lee Blog

DECEMBER 1, 2023

The Internet’s Ad Problem There are deeper problems with the advertiser-supported internet dominating quality content. Content people are willing to pay for, like specialized tutorials, is buried under cheaply sensational, enraging, or addictive videos. While disliking this system, we collectively behaved to bring it about.

Advertising 130

Advertising Advertisers Video Marketing Digital Marketing 130

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Search Engine Land

NOVEMBER 29, 2023

If digital marketers in the U.S. Measuring advertising effectiveness In this article, I utilized DAIVID, an AI-driven creative effectiveness platform, to analyze and evaluate advertising effectiveness. Dig deeper: Top video marketing trends for 2023 and beyond

Shoppers 102

Shoppers Retail Digital Marketing Advertising 102

Sachs Marketing Group

DECEMBER 1, 2023

Invest in PPC Advertising Pay-per-click (PPC) advertising is an indispensable tool for small businesses in 2024, offering a way to appear in front of potential customers quickly and effectively. Additionally, social media advertising can be used to reach a larger audience with precision targeting.

Key Performance Indicator 84

Key Performance Indicator Marketing Marketers User-Generated 84

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? You can easily reach them with a cost-effective video marketing strategy.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Customers.ai

JANUARY 17, 2024

According to Reuters , WPP, the world’s biggest advertising agency, is working with consumer goods companies including Nestle and Oreo-maker Mondelez to use generative AI in advertising campaigns. AI is here and whether you agree with it or not, it’s being used to create marketing and advertising content.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

NOVEMBER 7, 2023

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. What changed?

Energy 96

Energy Advertising Advertisers Price 96

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Exposure Ninja

JUNE 23, 2022

Do I Need to Learn about Digital Marketing? Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. Step 3 – Get Certified and Qualified.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Martech

NOVEMBER 22, 2023

Encouraging users to disable ad blockers on YouTube can benefit advertisers by expanding reach. However, this broader reach might increase advertising costs and result in ads reaching less valuable customers, impacting the effectiveness of the marketing strategy. Why we care.

Advertising 98

Advertising Advertisers Marketing Strategy Branding 98

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Search Engine Land

FEBRUARY 26, 2024

Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Emerging trends in paid advertising. Influencer marketing. Video marketing tactics and strategy. Transformation in the SEO space.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125