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This day in search marketing history: February 18

Search Engine Land

Responsive search ads now the default in Google Ads 2021: Though expanded text ads could still be created. Google brings Display ads to attribution reports as an open beta 2021: Advertisers could see Display ads alongside search and YouTube. Google To Launch AMP In Search Results On Feb.

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This day in search marketing history: January 15

Search Engine Land

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2010: ComScore’s search share figures from December 2009: Yahoo, 17.3%, Bing, 10.7%.

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Search, social and retail: The future of digital brand experiences

Search Engine Land

It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Get the daily newsletter search marketers rely on.

Retail 103
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

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How to keep up with macro trends that impact PPC performance

Search Engine Land

Thus, your PPC monitoring plan should help you surface emerging trends in your industry so you can adapt your advertising strategies accordingly. Tracking news cycles, PR, and competitor activity can provide valuable insights into your industry and how your advertising performance compares. SUBSCRIBE See terms.

PR 87
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Share of search: The SEO metric you can’t ignore

Search Engine Land

The first brand decided to go all in on their advertising and publicity. One of the questions pitched at him was, “Is digital PR link spam?” Mueller answered: “I think a lot of digital PR is really fantastic. Remember, for backlink-building success, think PR first, links second.” And it does.

SEO 119
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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?