Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. How does display advertising help your business to acquire new customers?

Product 87

Product Customer Transform Advertising 87

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

Search Engine Land

MARCH 22, 2024

But a lot of people have tried to just make a better search engine than Google and it is a hard technical problem, it is a hard branding problem, it is a hard ecosystem problem. ” There have been rumors that ChatGPT is developing a web search product. I don’t think the world needs another copy of Google.” ” But. .”

Industry Insights 121

Industry Insights Advertising Advertisers Product 121

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Creativity and control.

Branding 98

Branding Transform Communications Digital Marketing 98

Bannerflow

JANUARY 13, 2020

What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Well, digital out-of-home looks set to go one step further in 2020, as out-of-home networks expand digital signage options, plus more brands are now using the technology instore. billion for the year! And this year?

Advertising 75

Advertising Advertisers Price Branding 75

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. View 2019 display advertising trends infographic.

Advertising 75

Advertising Advertisers Transform Industry Insights 75

Search Engine Land

NOVEMBER 28, 2023

Urgency to realize the productivity gains promised by AI and other new technologies. Global advertising spend is set to grow […] 8.2% Current events like the Summer Olympics and US presidential election will create opportunities for brands to grab the spotlight. Allocating budget for testing Advertising is always changing.

Advertising 98

Advertising Advertisers User-Generated CRM 98

Jeff Bullas

JANUARY 30, 2023

Fads are mostly seen in pop culture, fashion, and consumer products. And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Bannerflow

OCTOBER 16, 2020

And the winner of the best display advertising campaign of summer 2020 was by conversational commerce company CM.com. In the past we’ve used animation for specific high profile projects but it was never really a first choice because of production times, costs and effort. 100% on point from a brand and audience perspective!

Advertising 59

Advertising Advertisers Industry Insights Product 59

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Here’s why that doesn’t work.

Health 95

Health Industry Insights Branding Market Research 95

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. Priorities of today’s CMO.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Customers.ai

DECEMBER 6, 2023

However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. As privacy concerns grow, Meta has been compelled to adjust its targeting features, restricting the precision with which advertisers can reach their desired audience.

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. Every day, consumers are bombarded with countless marketing messages, making it easy for your brand voice to get lost. If not, stick with us.

Real Estate 86

Real Estate Marketing Marketers Promotion 86

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond. What follows depends on your approach.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

Neil Patel

APRIL 9, 2021

One of the most powerful aspects of LinkedIn Insights is the fact that you can cater the data to your specific industry. For example, they have several different types of insights: people, industry, advertising, and talent. LinkedIn People Insights. LinkedIn Industry Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. Through the updating of live advertising and the creation of hundreds of new ads for the newly merged operation. How did display advertising help promote the rebrand?

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Calvyn Lee Blog

MAY 21, 2022

Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. The content should echo other brands’ sentiments. Product owner.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Bannerflow

JULY 30, 2021

The Entertainment industry is progressing towards using more advanced forms of display advertising. Yet, what are the strategies that can help your brand move ahead of the competition? Combine display and social ad production. Increase consistent ad production via automation. And where does automation come in?

Entertainment 98

Entertainment Advertising Advertisers Management 98

Vertical Response

OCTOBER 9, 2023

This can include in-depth industry insights, expert interviews, or access to a private community where members can network and learn from each other.Creating premium subscription plans not only provides an additional revenue stream, but it also allows you to establish a deeper connection with your audience.

Non-Profit 67

Non-Profit Affiliate Marketing Transform Email Marketing 67

Hubspot Marketing

MARCH 21, 2024

One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. Build trust.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Set Up

APRIL 9, 2024

Networking Opportunities: Working with various clients, media and ad tech vendors, and industry professionals expands a marketer’s network significantly. These connections can be invaluable for career growth, future opportunities, and industry insight. The same thing happened with channels.

Transform 59

Transform Marketing Marketers CMO 59

Sachs Marketing Group

SEPTEMBER 12, 2023

From SEO to social media advertising, there are multiple avenues to explore. It involves researching and compiling a set of characteristics, behaviors, and motivations that define the people most likely to be interested in your product or service. The key is to focus your efforts where they are likely to have the most impact.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Customers.ai

DECEMBER 6, 2023

However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. As privacy concerns grow, Meta has been compelled to adjust its targeting features, restricting the precision with which advertisers can reach their desired audience.

Outbound Marketing 56

Outbound Marketing CRM Advertising Advertisers 56

Bannerflow

SEPTEMBER 26, 2022

We know what social media is and many of you reading this will most likely understand how it can be leveraged to meet your business goals, be it database capture, brand awareness or product sales. Out of those channels, social media is often the first port-of-call for users when they wish to engage a brand.

Transform 52

Transform User-Generated Customer loyalty B2C 52

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Advertising and promotion. Services and products.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Rock Content

OCTOBER 10, 2023

Just like any other brand, mobile apps also need their websites optimized in order to be found and trusted by users. Next, let’s explore how mobile app brands can leverage SEO and ASO to improve brand visibility and authority , and ultimately increase downloads and purchases. What is App Store Optimization (ASO)?

SEO 52

SEO Transform User-Generated Copywriting 52

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Bannerflow

MARCH 16, 2021

In fact, the Bannerflow State of In-Housing report found that 32% of brands have increased their in-house teams by three to five people in the past year alone. This way of working is being utilised by dynamic brands such as TikTok, Twitter and 4Studio. While full digital competency is the model 36 percent of brands choose.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Bannerflow

JULY 30, 2020

It symbolises that perfect harmony between advertising activity and that elusive sale. The impact of branding and moment marketing on sales. In the latest Bannerflow State of In-housing Report , we saw that 58% of brands are seeing an increase in ROI since moving in-house. Yet, how to achieve that perfect ROI? Retargeting.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Sachs Marketing Group

JULY 7, 2023

It enhances online visibility and brand recognition, resulting in high-quality lead generation. Content marketing , often overlooked by small businesses, is a powerful tool that can elevate your brand, demonstrate your expertise, and attract high-quality leads. The beauty of this type of marketing lies in its two-way communication.

Content Marketing 52

Content Marketing Real Estate Marketing Marketers 52

Neil Patel

OCTOBER 25, 2020

Specialty – Most agencies specialize in one or two things, such as content marketing or performance advertising. Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Brand Familiarity.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Search Engine Land

NOVEMBER 17, 2023

Instead, I propose a more complex explanation – the web is stuck in a “sucker’s choice” created by the advertising and publishing status quo. Give up on ever making money, sharing your work with others, or promoting your products or services. Why was Groupon advertising on Fox News? That’s… it. What’s the point of SEO?

SEO 125

SEO Advertising Advertisers Promotion 125

Bannerflow

MARCH 11, 2021

Digital advertising knowledge. From being kings of content production, to perfecting client relationships and nailing your digital advertising skills, there’s lots to consider – and each business will have its own priorities. Advertising content. Digital advertising knowledge. Project management.

Transform 98

Transform Marketing Marketers Advertising 98