The CMO Survey
SEPTEMBER 27, 2023
Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Profit growth has strengthened to 8% this year from 5.6% Company sales growth, while continuing to slow since February 2022, remains positive at 10.8% and well above its pandemic low of 2.6%.
Hootsuite
DECEMBER 9, 2020
Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite and We Are Social, Digital 2020.
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Search Engine Land
OCTOBER 13, 2022
Accurately tracking your efforts plays a significant role in your advertising strategy’s success. If your B2B advertising team is doing lead generation in Google without visibility into where they are going down funnel with offline conversion tracking, they are doing it wrong. Understand the lifetime value of customers.
The CMO Survey
JUNE 16, 2020
Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4% reporting losses.
Calvyn Lee Blog
JANUARY 24, 2023
Suddenly, the world of social advertising would seem a little less precarious. G2 customers see massive results in increasing conversions and lowering customer acquisition costs (CAC) when they plug this high-quality intent data into their LinkedIn campaigns. Who uses buyer intent?
The CMO Survey
FEBRUARY 21, 2020
The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.
Marketing Insider Group
SEPTEMBER 2, 2020
While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships. It was mainly responsible for product launch campaigns and advertising initiatives. Customer lifetime value.
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