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AI-powered martech news and releases: February 20

Martech

Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them on customers. Unfortunately, customers may not be buying it. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out.

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Podcasts now a top channel for B2B marketing

Martech

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Apple has similar plans for IDFA, its identifier for advertisers.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. We led with customer questions and our best answers. You become a source of information in your category and you can gain your fair share of the market. Content marketing.

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Social media management services: 9 agencies your brand should check out

Sprout Social

Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. Industries served: Marketing & Advertising, Nonprofits, Transportation. Headquarters location: Canada.

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How to Work With a Consultant: The Ultimate Guide

Neil Patel

Questions about customer expectations and strategizing accordingly. Question about tactics and various marketing channel s for boosting customer engagement. For instance, a digital strategy consultant should cover various aspects related to advertising, such as media, public relations, digital marketing, and print advertising.

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

After reviewing all of our 2019 data, here are the 10 industries and sub-industries that consume content most actively: Information Technology. Retail Information Technology – Software. Advertising/Marketing/PR. Manufacturing. Financial Services. Medical – Medical, Pharma, Biotech. Telecommunications.