Advertising, Digital Marketing, Search Marketers and SEO

Best of the Bot: Create an SEO plan for a digital marketing agency

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Set clear goals: Determine the specific goals you want to achieve through your content marketing and SEO efforts.

Digital Marketing

Digital Marketing SEO User-Generated Thought Leadership

Best of the Bot: Identifying the latest trends in digital marketing

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Content and SEO convergence: SEO and content need to be integrated from the beginning.

Digital Marketing

Digital Marketing Customer loyalty User-Generated Marketing

Why we care about search marketing

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketers

Search Marketers Real Estate eCommerce Marketing

How to use GA4 to optimize your digital marketing strategy

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. The advertising team may refer to audiences for remarketing. Explore what this means for optimizing the company’s digital marketing strategy. Get the daily newsletter search marketers rely on. 50 for $50).

Digital Marketing

Digital Marketing Marketing Strategy Gen Z Food

How To Learn Digital Marketing Skills

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing

Digital Marketing Copywriting eBook Marketing

SEO Basics: Getting Started with Search Engine Optimization for Absolute Beginners

Jeff Bullas

FEBRUARY 19, 2023

What is SEO? Below is a list of the most frequently asked questions about search engine optimization, along with answers, recommendations, and best practices, logically organized into chapters and subchapters. The result is one of the easiest-to-follow guides to SEO basics for beginners. Table of Contents SEO Basics What is SEO?

SEO

SEO User-Generated Non-Profit Promotion

This day in search marketing history: January 29

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers

Search Marketers Marketing Marketers Retail

This day in search marketing history: January 19

Search Engine Land

JANUARY 18, 2023

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far 2022: The legislation would have been a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms. Yahoo Search Testing Google’s Search Results Design?

Search Marketers

Search Marketers Real Estate Law SEO

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. 2020: The user comments appeared in the search results for queries related to live TV shows.

Search Marketers

Search Marketers Manufacturing SEO Marketing

SEO predictions: 5 things we can expect to see in 2024

Search Engine Land

JANUARY 18, 2024

Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities.

SEO

SEO User-Generated CMO Energy

Why search marketing education is a MUST within companies

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen. Inefficient processes.

Education

Education Search Marketers SEO Marketing

37 key questions to ask when evaluating digital marketing agencies

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Get the daily newsletter search marketers rely on.

Digital Marketing

Digital Marketing Retail Marketing Marketers

This day in search marketing history: January 8

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success.

Search Marketers

Search Marketers Non-Profit Marketing Marketers

This day in search marketing history: February 3

Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers

Search Marketers Real Estate SEO Marketing

This day in search marketing history: January 25

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. Some free SEO advice for his new blog.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: January 30

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

Search Marketers

Search Marketers Real Estate Transform Marketing

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. ” She is the premier Facebook marketing expert and has been since 2007.

Digital Marketing

Digital Marketing Social Media Marketing Thought Leadership Whitepaper

SEO topic clusters: How to create, measure and analyze

Search Engine Land

SEPTEMBER 6, 2023

This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. All of which can positively impact your SEO rankings. Establish authority.

SEO

SEO Digital Marketing Health Social Media Marketing

When your business doesn’t need SEO

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO

SEO User-Generated Energy Promotion

Advanced tactics to maximize the SEO value of user-generated content

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. In a previous Search Engine Land article , I highlighted the potential of UGC in SEO. Search marketing today mirrors real-world human connections. Get the daily newsletter search marketers rely on.

User-Generated

User-Generated SEO Search Marketers Branding

This day in search marketing history: March 15

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. A tax or levy on Google.

Search Marketers

Search Marketers Marketing Marketers Retail

How to create and manage an SEO budget

Search Engine Land

NOVEMBER 16, 2023

Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. How SEO can truly impact your business.

Management

Management SEO Thought Leadership Law

3 key trends impacting search marketing today

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation.

Search Marketers

Search Marketers Advertising Advertisers Marketing

This day in search marketing history: January 15

Search Engine Land

JANUARY 14, 2023

Dig deeper: Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others. How The New Facebook Search Is Different & Unique From Google Search. SEO For Facebook Graph Search? Up Close With Facebook Graph Search. Amazon Slaps UK Affiliates Using Search Marketing Techniques.

Search Marketers

Search Marketers Health Marketing Marketers

This day in search marketing history: February 23

Search Engine Land

FEBRUARY 22, 2023

Also on this day Google Ads latency issues and error messages within advertiser console 2022: Google confirmed the issue and was investigating. BrightEdge acquires Oncrawl in enterprise SEO shakeup 2022: Oncrawl would continue to run under BrightEdge’s umbrella. Is SEO Killing America? Will the “Deep Web” Slay Google?

Search Marketers

Search Marketers Marketing Marketers Price

How to integrate user-generated content into your SEO strategy

Search Engine Land

NOVEMBER 17, 2023

What excites me about SEO is that it’s always changing. This article tackles UGC and its potential as a driving force for our SEO content efforts. This article tackles UGC and its potential as a driving force for our SEO content efforts. UGC is a game-changer in digital content.

User-Generated

User-Generated SEO Education Promotion

How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me.

SEO

SEO Advertising Advertisers Promotion

This day in search marketing history: February 21

Search Engine Land

FEBRUARY 20, 2023

Google Simplifies Site-Specific Bidding on Display Network 2011: Display Network advertisers who used managed placements would only have to deal with a regular default bid and a Display Network default bid. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers Real Estate Law Food

How To Use Local Search Marketing to Attract More Customers

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? What Is Local Search Marketing? It’s all made possible through local search marketing.

Search Marketers

Search Marketers Real Estate Customer Marketing

This day in search marketing history: March 24

Search Engine Land

MARCH 23, 2023

Microsoft Advertising blocks 1.6 New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables. Google AdWords Officially Launches Demographic Bidding?

Search Marketers

Search Marketers Marketing Marketers User-Generated

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Google Dataset Search is out of beta and adds new features 2020: Google added new features to Google Dataset Search with this rollout. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics.

Search Marketers

Search Marketers Health Marketing Marketers

An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Want to know more?

Digital Marketing

Digital Marketing Marketing Marketers SEO

How higher education is failing at SEO

Search Engine Land

JUNE 15, 2023

In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Surveyed marketing leaders and institutional leaders. In this mini-audit, the UPCEA team reviewed several factors we call SEO readiness.

Education

Education SEO Advertising Advertisers

SEO KPIs to track and measure SEO success

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are SEO KPIs?

SEO

SEO Key Performance Indicator Whitepaper Analytics

Google has started phasing out third-party cookies

Search Engine Land

JANUARY 4, 2024

If your marketing heavily depends on targeted advertising with third-party cookies, it’s time to reconsider your tactics. The final decision depends on resolving competition concerns from the UK’s Competition and Markets Authority. Get the daily newsletter search marketers rely on.

Advertising

Advertising Advertisers SEO Digital Marketing

SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. SEO: The pros How can you benefit from SEO?

SEO

SEO User-Generated Advertising Advertisers

Search, social and retail: The future of digital brand experiences

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail

Retail Branding User-Generated SEO

How market types shape marketing and SEO success

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. What are market types?

SEO

SEO Non-Profit Price Marketing

Google addresses third-party cookie deprecation concerns: ‘It’s time to move’

Search Engine Land

MARCH 1, 2024

Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first.

Advertising

Advertising Advertisers Digital Marketing SEO

Why Local SEO is Important for Small Businesses

Sachs Marketing Group

AUGUST 15, 2022

Understanding why local SEO is important for small businesses can mean all the difference. If you own a small business within your local community, it’s important that you understand why local search engine optimization (SEO) is important for your business. Why Local SEO is Important for Small Businesses.

SEO

SEO User-Generated Retail Marketing Plan

SEO and website design: How to build search engine-friendly sites

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. Generally, the largest of those traffic sources is organic search. This article explores why – and how – SEO plays an integral part in the website design process.

SEO

SEO User-Generated Digital Marketing Copywriting

Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. Think about the famous Got Milk?

Traditional Marketing

Traditional Marketing Marketing Marketers Digital Marketing

How will Google’s Search Generative Experience impact PPC marketing?

Search Engine Land

JANUARY 18, 2024

Brad Geddes , co-founder of Adalysis, spoke with Jyll Saskin Gales , marketing Consultant at Jyll.ca, Greg Kohler , senior digital marketing manager at ServiceMaster Brands, and Aaron Levy , VP of paid search at Tinuiti. SGE is a big change from how searches usually work. ” PPC and SEO to come together?

Copywriting

Copywriting User-Generated Marketing Marketers

What do digital marketers do? (and what should they do?)

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Key takeaways: Marketers should build on their legacy media strategies while embracing the power of digital marketing.

Digital Marketing

Digital Marketing Manufacturing Market Segmentation Advertising

Best of the Bot: Create an SEO plan for a digital marketing agency

Best of the Bot: Identifying the latest trends in digital marketing

Trending Sources

Why we care about search marketing

How to use GA4 to optimize your digital marketing strategy

How To Learn Digital Marketing Skills

SEO Basics: Getting Started with Search Engine Optimization for Absolute Beginners

This day in search marketing history: January 29

This day in search marketing history: January 19

This day in search marketing history: January 7

SEO predictions: 5 things we can expect to see in 2024

Why search marketing education is a MUST within companies

37 key questions to ask when evaluating digital marketing agencies

This day in search marketing history: January 8

This day in search marketing history: February 3

This day in search marketing history: January 25

This day in search marketing history: January 30

36 Digital Marketing Experts You Need To Follow On Social Media

SEO topic clusters: How to create, measure and analyze

When your business doesn’t need SEO

Advanced tactics to maximize the SEO value of user-generated content

This day in search marketing history: March 15

How to create and manage an SEO budget

3 key trends impacting search marketing today

This day in search marketing history: January 15

This day in search marketing history: February 23

How to integrate user-generated content into your SEO strategy

How to ‘un-ruin’ the internet: The ultimate guide for SEOs

This day in search marketing history: February 21

How To Use Local Search Marketing to Attract More Customers

This day in search marketing history: March 24

This day in search marketing history: January 23

An Inside Look at My Digital Marketing Agencies Around the World

How higher education is failing at SEO

SEO KPIs to track and measure SEO success

Google has started phasing out third-party cookies

SEO vs. PPC: Differences, pros, cons & an integrated approach

Search, social and retail: The future of digital brand experiences

How market types shape marketing and SEO success

Google addresses third-party cookie deprecation concerns: ‘It’s time to move’

Why Local SEO is Important for Small Businesses

SEO and website design: How to build search engine-friendly sites

Shifts in data privacy are forcing a return to marketing fundamentals

How will Google’s Search Generative Experience impact PPC marketing?

What do digital marketers do? (and what should they do?)

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