Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. What this tells me is that video production quality will be a focus. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. About 60% of TikTok users in the U.S.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Advertisers Entertainment Millennials 110

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Shopping Habits Overview.

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 102

Gen Z Millennials Entertainment Digital Marketing 102

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and target people who actually need your product or service. Online Advertising: Everything You Need to Know in 2018. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 47

Millennials Entertainment User-Generated Marketing 47

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Most people check in when they want to research a type of product or resource. This is likely thanks to the platform’s focus on educational content over pure entertainment. is the country with the most extensive advertising reach on Pinterest.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. What makes Generation X so valuable?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

AUGUST 22, 2022

As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences. We may not always prioritize it over experience and entertainment (as seen with our usage of TikTok), but don’t believe that you can do anything with our data, and we won’t mind.

Gen Z 101

Gen Z Entertainment User-Generated Retail 101

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. Why not focus on millennials and Gen-X instead? percent share as of 2019.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Social Media Marketing 109

Social Media Marketing Non-Profit User-Generated Transform 109

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 94% believe video helps consumers better understand their product or service. . Product reviews. People use Facebook for entertainment, fun, inspiration, and to reshare content with others.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Neil Patel

JANUARY 19, 2021

Advertise Your Business. Since you don’t pay anything to tweet, it’s free advertising. Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. Reveal New Features or Products.

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Digital Marketer

DECEMBER 19, 2022

It’s about reaching out to consumers to interest them in your product. And when they need a product or service you deal in, they’ll naturally choose you over your competitors. Generates Interest in Your Brand and Products. Traditional marketing gives the customers just enough information to get them to buy a product or service.

Content Marketing 81

Content Marketing Millennials Marketing Marketers 81

Hubspot Marketing

NOVEMBER 13, 2023

As a consumer, I‘ve declined products and services from businesses that seem too eager to gather personal information or indicate they know more about me than I’m comfortable with. Days after exchanging information, I was bombarded with emails from several other companies advertising their moving services.

Email Marketing 110

Email Marketing Market Trends Marketing Marketers 110

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

OnPassive Marketing

AUGUST 24, 2022

Content marketing is an essential aspect of digital marketing that helps create and maintain customer relationships by creating and distributing valuable, informative, and entertaining content. Who are you trying to convince to visit your website, read your blog, or buy your product?

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. One secret the legends of advertising didn’t know was the power of employee-generated content. All your research, great writing, and video production can set the stage.

Branding 142

Branding Transform Whitepaper User-Generated 142

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Common Video Marketing Statistics 1.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

CXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. You can use this to your advantage to sell more products. What makes TikTok Ads different from other social media advertising platforms? A quarter of all users fall into the millennial and Gen X demographics.

Customer 85

Customer Gen Z User-Generated Entertainment 85

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. This and other datasets on social advertising trends have informed  WARC’s latest forecasts. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Content Marketing Institute

FEBRUARY 5, 2019

They make the experience entertaining, valuable, and memorable for viewers: Branded content campaigns excel when it comes to capturing audience interest, but they also are well-suited to contributing to lower-funnel goals. BMO Harris Bank offers a lesson on engaging millennials. But few banks give off youthful vibes.

Branding 99

Branding Millennials Entertainment Transform 99

Hubspot Marketing

JANUARY 3, 2024

Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences. In the end, Nicola really just wanted some period relief products delivered, not a period romance male lead.

Advertising 117

Advertising Advertisers Food Gen Z 117

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. For entertainment via memes, humor subreddits, or to discuss TV or movies. Advertising. redditors) to interact with each other. subreddits?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Reach Them Where They Are.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

DIY Marketers

MAY 15, 2022

MillennialTalk focuses on discussing the latest trends with millennials. adweekcha t is a great chat for marketing and advertising professionals. This chat covers all aspects of advertising, from creative inspiration to industry news. This chat covers topics such as time management, productivity, and prioritization.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Health 52

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Make your advertising more authentic via influencers. Instagram ambassadors.

Gen Z 87

Gen Z Millennials Shoppers Price 87