Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

TechWyse

MARCH 28, 2023

But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. But what does that have anything to do with marketing? You can see them for yourself here.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Martech

DECEMBER 10, 2021

We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. “In advertising, throughout my career,” said Rochon, “creativity was looked at as, like, from this one place. I do advertising to move culture.”

Advertising 114

Advertising Advertisers Gen Z Energy 114

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media.

Gen Z 104

Gen Z User-Generated Education Food 104

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. Most marketers aim for a 1-5% engagement rate.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. What Are Social Media Ads?

Advertising 78

Advertising Advertisers Gen Z Social Media Marketing 78

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Advertisers on SnapChat have the potential to reach 557.1

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Martech

APRIL 7, 2022

This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. The New York event showed marketers a crash course about the metaverse and how games are part of that. For Gen Z, 80% consider themselves gamers. Processing.Please wait.

Gen Z 112

Gen Z Advertising Advertisers Marketing 112

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is journey marketing?

Advertising 52

Advertising Advertisers Gen Z Transform 52

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. It is advertising for the modern internet. Why Zemanta?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. 47% of all global purchases take place online.

Gen Z 92

Gen Z User-Generated eCommerce Finance 92

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. But what about the marketing world? From Meta’s Performance 5 framework to Twitter Blue, here’s what happened this month in marketing. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. But the sheer size of the gaming audience — over 200 million gamers in the US alone — means marketers who get more involved can produce greater returns by tapping into this engaged population. Get MarTech!

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.

Gen Z 103

Gen Z Millennials Marketing Marketers 103

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn. of its US user base to be exact.

Gen Z 83

Gen Z User-Generated Entertainment Millennials 83

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

AUGUST 7, 2023

Thukral advises, "The best way to think of the content and tone of voice for Threads is by thinking of it as Twitter's Gen-Z cousin. Which means it's no place for your latest product demo, or a pitch for your new software feature. It's more casual, bolder, all about meme culture, and refreshing." But that would be a mistake.

Gen Z 92

Gen Z Thought Leadership User-Generated Advertising 92

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 90

eCommerce Gen Z B2C Shoppers 90

Hubspot Marketing

DECEMBER 11, 2023

Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X displays sponsored posts and ads almost everywhere you go in the app.

Gen Z 94

Gen Z Branding Advertising Advertisers 94

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 81

Influencer Marketing Gen Z Marketing Marketers 81

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

Hubspot Marketing

DECEMBER 13, 2023

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 89

Gen Z SEO Real Estate Millennials 89

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 114

Gen Z Entertainment Transform User-Generated 114

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. Let’s get started.

Branding 117

Branding Fashion Gen Z B2C 117

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 108

Gen Z Entertainment Transform User-Generated 108

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Why does Twitch matter for marketers? In terms of Twitch marketing, the site’s demographics skew on the younger side. Good question!

Gen Z 133

Gen Z Branding Millennials Real Estate 133

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Here are a few reasons your business should consider having an active referral marketing program.

Gen Z 125

Gen Z B2C Shipping Marketing 125

SmartBrief - Marketing

JULY 11, 2023

This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy. Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 90

Gen Z Branding Influencer Marketing Fashion 90

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. We know that TikTok is one of the first places users go to get the scoop and pull the trigger on new products.

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Is Instagram an effective marketing channel in 2023? And the list goes on.

Gen Z 118

Gen Z Millennials User-Generated Shipping 118

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145