Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Bing Set To Advertise During Golden Globe Awards. Google Integrates “Real-Time” Messages Into Place Pages, Makes BlackBerry Mobile App More Useful.

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Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” 2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

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Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is a great place to get quality (and free) feedback. That’s Reddit. Is there anything in the beta stage?

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Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Of that, $61.2

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Search Engine Land

AUGUST 9, 2023

X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Thank you to our teams and our partners! More progress to come.” ” Why we care.

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Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market.

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Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes.

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Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

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Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

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Search Engine Land

FEBRUARY 9, 2023

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

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Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

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Search Engine Land

FEBRUARY 13, 2023

Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers.

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Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google To Replace Black Top Bar With Gray Colored Bar?

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Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. 2011: Android OS achieved a 25.8%

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Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google Places International Adds Over 1,000 New Categories For Business Listings 2014: The categories were available in the new Places dashboard globally and translated to every language Google supported.

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Google Places Gets Its Own iPhone App.

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Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. Google Ads error tells advertisers exact match keywords are saving as broad match. Search Engine Land, SMX name Carolyn Lyden content lead.

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Search Engine Land

AUGUST 11, 2023

Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process.

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Search Engine Land

NOVEMBER 4, 2022

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. In turn, advertisers saw sales per click in the third week of December soar relative to 2020, the exact opposite of the trend a year prior. Get the daily newsletter search marketers rely on.

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Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Microsoft Advertising blocks 1.6 Maybe Not 2008: Demographic bidding allowed advertisers to show their ads to specific age groups and genders.

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Search Engine Land

JULY 28, 2023

Get the daily newsletter search marketers rely on. Each data-driven model is specific to each advertiser,” according to Google. And as we saw earlier, the impact is minor in terms of bid management (3% of all conversions). Here are three solutions for advertisers looking to adapt to the changes.

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Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row.

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Search Engine Land

FEBRUARY 15, 2023

While I do think it’s smart to diversify your advertising channels, Facebook is still the top social network at 2.9 In this article, you will learn what changes affect marketers in the ads platform, how to set up a winning Facebook ads campaign, and tips for testing your ads. Get the daily newsletter search marketers rely on.

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Advertising Advertisers User-Generated eCommerce 100

Search Engine Land

MAY 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. In 2023, YouTube’s global advertising revenues rose to $31.51 Many paid search managers max out on search campaigns before tackling video. Last July, they cut that spend to $1,000.

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Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. Knowledge Panel) at the top of the search results – right above the organic results. Cards will also vary.

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Search Engine Land

NOVEMBER 17, 2023

As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a powerful signal to other brands regarding the effectiveness of X as an advertising platform. There’s no place for it anywhere in the world — it’s ugly and wrong. ” Get the daily newsletter search marketers rely on.

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Search Engine Land

NOVEMBER 17, 2023

This helps advertisers gauge the impact of these engaged views on conversions. Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. Why we care. What TikTok is saying.

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Search Engine Land

OCTOBER 2, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

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Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. Why we care. Getting started.

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Search Engine Land

OCTOBER 19, 2023

Automated bidding optimizes campaign performance without requiring hands-on involvement, making life easier for advertisers. With these innovative bid strategies, advertisers retain control, maintaining the flexibility to set your budget and choose how you want to measure success. Get the daily newsletter search marketers rely on.

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Advertising Advertisers Place Product 110

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe. Ad budgets.

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Advertising Advertisers User-Generated Search Marketers 85

Search Engine Land

OCTOBER 4, 2023

The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. These tools enable advertisers to create more effective and targeted campaigns, ultimately improving the return on investment Getting started. Why we care. Additional help.

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Advertising Advertisers Management Place 110

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products.

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Search Engine Land

MARCH 6, 2024

Dig deeper: How AI is changing the game for PPC account managers Let’s look at ways to leverage human knowledge and AI to create impactful ads this year. Dig deeper: Why strong Google Ads creative is THE priority for advertisers Get the daily newsletter search marketers rely on. See terms.

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User-Generated Transform Advertising Advertisers 120

Search Engine Land

DECEMBER 19, 2023

Google denied the accusations but began giving advertisers the choice to opt out of the SNP a week later. When Marvin was asked about PMax brand safety during a PPC Chat Q&A, she said: “As you probably saw, there’s a temporary option to request to opt out of Search Partner Network at the account level through March 1st.

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Search Engine Land

NOVEMBER 27, 2023

All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. Example: A video ad that is independent of any other streaming video content, and that is placed in a banner at the right rail of an article page.

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Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But be careful.

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