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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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Social Commerce and Accessibility Marketing Trends

Calvyn Lee Blog

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. Haven’t thought about accessibility in marketing yet?

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. On TikTok alone, influencer spending is expected to grow by 27.8%

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

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Digital Marketing Trends You Need to Know About to Stay Ahead of the Game

TechWyse

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! Improves ROI by lowering ad waste.

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The HubSpot Blog’s 2022 Instagram Marketing Trends Report

Hubspot Marketing

With all the changes coming to the platform, marketers’ goals on Instagram are also shifting. And it's not just Instagram -- our social media trends survey found that short-form video is the most popular and effective format across all social platforms. Driving Leads and Conversions With Instagram Advertising.

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B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

Hubspot Marketing

As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. B2C marketers are having better luck – 51% report high ROI, 12% more than B2B marketers. 12% of B2B marketers say this strategy has resulted in the biggest ROI, compared to only 7% of B2C marketers.

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