73% of marketers planning to up RMN spend
Martech
OCTOBER 11, 2023
Sixty-one percent of advertisers want inventory that requires a customer to log in, according to the survey. First, 52% of marketers said RMNs are facing a lack of awareness among brands and retailers. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness. Close connections. Get MarTech!
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