Tiecas

JULY 23, 2024

In this blog post, we’ll explore how partnering with an industrial marketing agency can drive superior results for manufacturers compared to general marketing approaches, helping you unlock new growth opportunities and achieve your business objectives.

Manufacturing

SocialPilot

JUNE 18, 2025

However, social media thrives on long-term marketing strategy and relationship-building, not quick fixes. Without consistent engagement and strategy, progress feels stagnant. Platforms like Facebook and Instagram offer targeted local advertising to attract nearby patients. “In In healthcare, trust is everything.

Real Estate

SocialPilot

JULY 4, 2025

They can use these insights to incorporate into their brands to come up with a new innovative marketing strategy or a product by itself to stand out from the competition and offer customers what they need. Source How to Create Your B2C Social Media Strategy?

B2C

SocialPilot

JULY 4, 2025

They can use these insights to incorporate into their brands to come up with a new innovative marketing strategy or a product by itself to stand out from the competition and offer customers what they need. Source How to Create Your B2C Social Media Strategy?

B2C

SocialPilot

APRIL 23, 2025

Cost-effectiveness in comparison to traditional PR: Traditional PR requires higher media outreach and advertising investment. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Animalz blog

JULY 8, 2025

And between the fact that the content team is driving this much growth really shows that we have amazing intel to share that can inform not just the content strategy, not just the marketing strategy, but the company strategy at large, the product strategy. Except we coined it return on content spend Rocks.

Thought Leadership

Set Up

SEPTEMBER 17, 2024

Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels.

CMO

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. ebooks, white papers, templates) in exchange for email sign-ups.

Email Marketing

Martech

FEBRUARY 19, 2025

However, marketers must understand and work with TikTok’s culture to succeed. This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? Their videos are funny and relevant to the brand.

Gen Z

Hootsuite

MARCH 31, 2025

That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. As you expand your research, youll also gain insights from your competitors marketing strategies and consumer sentiment that can help you identify strategic gaps in the marketplace.

User-Generated

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy

Calvyn Lee Blog

AUGUST 25, 2021

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Creating Marketing Plan. Digital marketing measurement and KPIs.

Advertising

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. It reflects an occurrence. Get MarTech!

Marketing Strategy

Adobe Experience Cloud Blog

JULY 10, 2019

And to deliver remarkable customer experiences, you need to shift from a lead-based only marketing approach to a combined lead and account-based marketing strategy. But first, let’s talk about the concept of buying groups for account-based marketing strategies. And that’s where contact discovery comes in.

Marketing Strategy

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. White Papers.

Whitepaper

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. The advertising team may refer to audiences for remarketing. Explore what this means for optimizing the company’s digital marketing strategy. Download a white paper.

Digital Marketing

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Buzzsprout ].

Whitepaper

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers can send newsletters, drip campaigns, announcements, and new content.

Email Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. PointVisible).

Digital Marketing

Hubspot Marketing

MAY 9, 2023

Now let's get into the different prompts you can use for your marketing strategy. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. Identify new channels for advertising [product] aside from [current platforms already in use].

Whitepaper

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Advertising on Facebook is simpler, but not easier.

Marketing Strategy

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers. How to use white papers to build links.

Whitepaper

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. E nsure that your content can be easily found.

Content Marketing

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper

Sprout Social

APRIL 25, 2022

Half of all B2B marketing content is created to generate brand awareness. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. 4 B2B Instagram marketing examples we love.

Whitepaper

Marketing Insider Group

OCTOBER 20, 2020

In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level.

Thought Leadership

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Defined as any content created by users of an online platform, UGC is popular in B2C markets.

Marketing Plan

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place

Neil Patel

JUNE 15, 2021

With successful chatbot addition to your marketing strategy, you can improve your customer’s journey through increased personalization and drive conversions through an interactive platform. How can you incorporate chatbots into your paid ad strategy? Clothing line Hello Molly uses Instagram paid ads to advertise its garments.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 9, 2012

Inspired by Galileo, here are five lead generation experimentation ideas for your B2B marketing. Pay Per Click Advertising (PPC). It’s highly measurable, and by monitoring results, marketers can effectively identify top performing campaigns (as well as low performing) and reallocate ad spend accordingly. Test the offer.

Whitepaper

OnPassive Marketing

JUNE 4, 2022

You may dramatically enhance your traffic by being selective about the material you share on social media and distributing it to qualified prospects via organic and targeted advertising. Mobile content marketing is, in general, a comprehensive strategy for mobile marketing. Conclusion.

Marketing Strategy

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Get face to face.

Whitepaper

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Often, this includes resources such as articles, eBooks, and whitepapers. million per year.[1]

Whitepaper

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Updating older content is another strategy to refresh existing content without costing money.

Whitepaper

Hubspot Marketing

OCTOBER 12, 2017

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? What online and offine advertising campaigns are they running? Are there five white papers and just one ebook? Do they post videos or webinars? Do they have a podcast?

Whitepaper

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. Use Your Blog Writing Team to Craft Account-Based Marketing Messages.

Whitepaper