Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this. are 50 and up.

Gen Z 121

Gen Z Millennials User-Generated Marketing 121

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s because social media has become the go-to place for consumers to research and purchase products. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign.

Advertising 144

Advertising Advertisers Millennials Promotion 144

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 91

Gen Z User-Generated Entertainment Millennials 91

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Bringing your brand to TikTok gives you visibility with millions of new users worldwide.

Product 141

Product eCommerce User-Generated Millennials 141

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. You’re a business interested in placing an ad on Reddit. What platforms are they on?) Enter Reddit Ads. Picture this.

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. of Facebook users access the site via mobile, and 81.8%

Gen Z 112

Gen Z User-Generated Millennials B2C 112

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Neil Patel

MARCH 25, 2021

After one year, Downtown Pet Supply’s revenue increased by 40 percent, and its advertising cost of sale (ACoS) decreased by 18 percent. Or, they may just be looking for a convenient place to buy everyday pet supplies. Typically, your content marketing addresses those micro-moments for your users. Use Content Marketing.

Millennials 129

Millennials Food Shoppers Health 129

Hubspot Marketing

DECEMBER 13, 2023

Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Rock Content

MARCH 31, 2020

Companies also needed to change their communications, and knowing what is digital advertising has become essential. billion active internet users around the world ? All of this was taken into account by companies and, therefore, digital advertising has become very important. Let’s talk about: What is digital advertising?

Advertising 59

Advertising Advertisers Transform User-Generated 59

illumin

NOVEMBER 2, 2018

Instagram is the only platform that is attracting new users of all ages. While younger generations (Teens) are shifting away from Facebook, older generations (Millennials, Gen Xers and Baby Boomers) still consider it the number one social network platform. . million) under the age of 25. Growth Attribution .

Advertising 40

Advertising Advertisers Millennials User-Generated 40

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. User-Generated Content. Present a video report.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Branding 142

Branding Transform Whitepaper User-Generated 142

Hubspot Marketing

AUGUST 22, 2022

Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. 5 Gen Z Myths, Debunked.

Gen Z 101

Gen Z Entertainment User-Generated Retail 101

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. Pinterest Advertising Ad Types.

Advertising 83

Advertising Advertisers Promotion User-Generated 83

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. It’s also an ideal place to foster business partnerships and collaborations.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Millennials Rule. Millennials now make up the largest percentage of the U.S. Pillars in Place? The research also revealed that users dismiss non-ad content that’s close to the typical ad areas.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. PPC advertising can allow you to reap many benefits for your business.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators. Advertising on TikTok is hotter than ever. That’s a lot of time to be advertised to.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. The top users on Facebook are between ages 25 and 34, and 56% are male. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience.

Shoppers 115

Shoppers Retail Finance User-Generated 115

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. billion daily active users and has been around since the early 2000s.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. One of the difficulties with bringing traffic to your site is competition from huge online real estate databases like Zillow (236 million monthly users ) and Realtor.com.

Real Estate 127

Real Estate Advertising Advertisers Marketing 127

Power Digital Marketing

JANUARY 19, 2023

Affiliate marketing brings momentum to lead generation and sales that most business owners have been dreaming of since they first had the seed of an idea for their companies. For example, like Instagram, TikTok doesn’t permit affiliate links in videos or captions; give #linkinbio a try to ensure users proceed to the next step in the process.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. It’s also where millions of people go to discover products and, ultimately, spend some cash.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Hootsuite

APRIL 3, 2023

Almost 3 billion users — 36.7% Plus, Hootsuite Composer has Canva built-in, so you can create top-notch graphics for your posts faster than ever — all in one place. Start experimenting with social media advertising on a budget. Over half of Millennials buy products based on recommendations. of the global population! —

Gen Z 111

Gen Z User-Generated Transform Education 111

Neil Patel

NOVEMBER 26, 2019

At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it. Change #2: Future generations are more likely to be hooked on Google devices.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Power Digital Marketing

JANUARY 19, 2023

Whatever the query, millennials and older generations have long relied on search engines like Google and Bing for information on practically everything. 1 In other words, brands that want to reach younger audiences need to learn how to advertise on TikTok. How is the Dow Jones doing today? Yes, people really do still use Bing.)

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Take action: Connect with your ideal audience with social media advertising.

Gen Z 104

Gen Z Customer Journey Advertising Advertisers 104