Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting
Customers.ai
OCTOBER 4, 2024
As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Advertisers, and specifically agencies, didn’t want to be the ones responsible for leaking any personal customer info. The benefits of this are unreal and we truly believe every Google advertiser should be using this.
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