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2022 Predictions: E-commerce everywhere

Martech

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. The future of e-commerce will be driven by personalization. Simplified stack.

Retail 138
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AI marketing automation: The perfect match to supercharge your marketing campaigns

Use Insider

AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources.

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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Using data to offer customers relevant products right at the perfect moment. Sending tailored and personalized messages with exclusive offers and VIP early access to new products. Most of us are used to the experience of having to select our size when we land on a product we like; even within the same web visit.

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How marketing automation empowers your team, and whole org

Sprout Social

But marketing automation is a lot broader and aims to streamline every corner of a marketing team. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

CRM 106
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3 Ways COVID-19 Has Changed Marketing for 2021 and Beyond

Girl Power Marketing

Ecommerce Marketing. With many shoppers still uncomfortable going into stores due to COVID concerns, it makes sense that ecommerce shopping has significantly increased in 2020. Marketers need to continue adopting ecommerce marketing tactics and innovations to maintain their competitive edge. Compared to $266.84

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Ikea already has an augmented reality app that allows customers to see items of furniture in their own home and several fashion brands have launched apps enabling shoppers to virtually try on clothing before they buy. People are taking more care over the products they choose to buy and the brands they choose to associate with.

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Digital marketing evolution: New approaches and channels

Welcome Software

Key takeaways: Digital marketing uses electronic means to connect with buyers to sell a product or service or raise brand awareness. What is digital marketing? Digital marketing uses electronic means to connect with buyers to sell a product or service or increase brand awareness.