Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it.

Copywriting

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

Hubspot Marketing

MARCH 5, 2025

When it became clear that it didnt boost their MRR growth even though they were spending substantial resources, they paused advertising and focused on developing a partner program. When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. Below is a screenshot from my clients monthly report.

Analytics

Animalz blog

APRIL 5, 2025

Focus on improving these foundational KPIs before expecting gains in user engagement or business outcomes. Search Impressions Search impressions is the measure of how many times your website appears in search results, regardless of whether users click on your listing. Add comprehensive coverage of related questions and subtopics.

SEO

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Post pretty pictures. Run contests. Count likes. But in 2025? And with over 5.24

B2C

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Post pretty pictures. Run contests. Count likes. But in 2025? And with over 5.24

B2C

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. So functionally what I did was worked with my head of content operations and we put together, we kind of stole from the advertising world this idea of return on ad spend.

Thought Leadership

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

User-Generated

Animalz blog

JUNE 3, 2025

About Our Guest: Heike Young Heike Young is the Head of Content, Social & Integrated Marketing at Microsoft Advertising, where she leads global content efforts across blogs, YouTube, LinkedIn, and internal creators. I am here to help this group change our audiences hearts and minds when it comes to Microsoft Advertising. (

Advertisers

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place

Sprout Social

APRIL 25, 2022

More than two-thirds of consumers across generations (71%) find themselves using social more than ever before. Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. After all, they have more flexibility with product demonstrations and user-generated content.

Whitepaper

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Social media lead generation. Once a social media lead is generated, good marketers will nurture their leads.

Whitepaper

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Branding

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. It’s like when someone who knows you brings you something you want without you even asking for it or without you even realizing you want it in the first place. Infographic via Dailyinfographic.

Whitepaper

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. It’s also crucial that your website is easy-to-navigate and delivers a frustration-free user experience for visitors.

Whitepaper

Marketing Insider Group

OCTOBER 21, 2020

With the right strategies and channels in place, you can get on the fast track to growing brand awareness and earning ROI. With the right digital tactics in place, you can scale your small business marketing efforts to earn more customers in your local area. Pay-Per-Click Advertising. Don’t worry! Using location pages.

Marketing Strategy

Adobe Experience Cloud Blog

JUNE 14, 2013

You have a marketing automation system in place, but are you getting the most out of it? It may be marketer defined content or it might, in the case of a photo contest, be user generated. On average, when companies produce and distribute interactive content, they generate: Click rates of 50%. Social sharing rates of 20%.

Whitepaper

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper.

Whitepaper

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created. Paid advertising is an integral part of many inbound marketing strategies.

Whitepaper

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing

Hubspot Marketing

OCTOBER 12, 2017

At the heart of any business is its product or service, which is what makes this a good place to start. Are they creating whitepapers or ebooks? What online and offine advertising campaigns are they running? Are there five white papers and just one ebook? Business (Products). Do they post videos or webinars?

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

For instance, over the past seven years, Marketo’s logo has developed into a more minimal icon: This sort of design change isn’t an issue, because for one, it takes place over a period of time, not instantly, and two, the basic layout and primary color remain the same. Encourage user-generated content.

Branding

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. Marketing has always been about connecting with your audience in the right place and at the right time. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. In fact, there are about 4.9 Let's dive deeper.

Digital Marketing

Hootsuite

SEPTEMBER 17, 2020

Each search offers opportunities for you to get your brand in front of more users. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Google Ads is a paid online advertising platform offered by Google. How much you pay when a user clicks on your ad.

Advertisers

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Whitepapers. Then you’ll have a roadmap to follow from beginning to end.

Key Performance Indicator

Sprout Social

FEBRUARY 10, 2020

Customers now decide for themselves what to buy, who to buy from and whether they want to be advertised to or not. While the fruits of inbound marketing might be less “in your face” than other advertising techniques, they are much more valuable to your business in the long run. Benefits of inbound marketing. Reduced expense.

Inbound Marketing

Marketing Insider Group

FEBRUARY 2, 2021

Nurture and generate high-quality leads? Your budget for paid advertising. General costs for each digital marketing channel (to compare). According to Demand Metric, CM costs 62% less than traditional marketing and generates three times as many leads per dollar spent. White papers. Generating ROI.

Digital Marketing

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Even if users make it to your landing page, it doesn't guarantee a conversion.

eBook

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. With the influx of information on social media, users often have short attention spans. User-generated content. Why is it trending? Interactive content.

User-Generated

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

This can include email promotions, paid advertising, social outreach, and so on. In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. But your website is the single most important tool for your promoting content. Some Examples.

Whitepaper

Calvyn Lee Blog

JANUARY 24, 2023

LinkedIn recommends targeting a minimum of 1,000 accounts, so using that number as a baseline is a good place to start. TOFU : Helpful ad content includes blog posts, educational videos, and user reviews. MOFU : Helpful content includes reports, whitepapers, and buyer’s guides.

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Qloud is a social music service that allows users to share their musical identity and discover music from friends. Toby also co-founded Qloud.

Content Marketing

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. You can drive traffic to that page through email marketing, social media, and pay-per-click (PPC) advertising.

eBook

Neil Patel

AUGUST 19, 2021

Why Should Certified Public Accountants Advertise Their Services? Besides the earning potential, advertising your services online has other benefits like: Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts. Use one of my eight foolproof CTA tactics.

SEO

Neil Patel

MARCH 16, 2021

Typically, your goal for sending out blog posts to your email marketing list is to obtain click-throughs to your website and generate site traffic. Even if your subscribers don’t read the article you post, each share is likely to be generating traffic from multiple visitors, which means more bang for your marketing buck.

Email Marketing