SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. And how much revenue are they generating?

Transform

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated

SocialPilot

MARCH 26, 2025

Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

PR

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

Hubspot Marketing

MARCH 5, 2025

When it became clear that it didnt boost their MRR growth even though they were spending substantial resources, they paused advertising and focused on developing a partner program. When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. Below is a screenshot from my clients monthly report.

Analytics

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5.

Copywriting

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. For users, Bluesky will be the space where algorithms dont dictate what they see, Romero said.

Gen Z

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

Animalz blog

APRIL 5, 2025

Focus on improving these foundational KPIs before expecting gains in user engagement or business outcomes. Search Impressions Search impressions is the measure of how many times your website appears in search results, regardless of whether users click on your listing.

SEO

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. So functionally what I did was worked with my head of content operations and we put together, we kind of stole from the advertising world this idea of return on ad spend.

Thought Leadership

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Animalz blog

JULY 3, 2025

Smart marketers are rediscovering what they’d forgotten: SEO is just one way to generate pipeline, educate the market, and build authority — there are many others. Generate Pipeline Without Search SEO used to deliver a steady stream of new prospects discovering you through their searches. That world is back.

PR

Lusha

DECEMBER 9, 2024

Its goals are to: Build relationships Generate leads Nurture prospects Drive sales It’s a focused way to share valuable content, show your expertise, and build trust with potential clients. ebooks, white papers, templates) in exchange for email sign-ups. What is B2B Email Marketing?

Email Marketing

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. million users and Brazil has 98.59

Gen Z

Hootsuite

MARCH 31, 2025

Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. It will even generate hashtags to help get your content seen.

User-Generated

Animalz blog

JUNE 3, 2025

About Our Guest: Heike Young Heike Young is the Head of Content, Social & Integrated Marketing at Microsoft Advertising, where she leads global content efforts across blogs, YouTube, LinkedIn, and internal creators. I am here to help this group change our audiences hearts and minds when it comes to Microsoft Advertising. (

Advertisers

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. There are advertisements every several minutes on TV and on nearly every other page of a magazine. White Papers.

Whitepaper

Adobe Experience Cloud Blog

AUGUST 22, 2018

There is no magic formula you can apply that leads to instant paid advertising success. We’ll also explain steps you can take to by-pass those mistakes to generate positive ROI. PPC Mistake #2: Not Accounting for User Intent Differences in Search, Social, and Display Campaigns. PPC Mistake #1: Not Creating Buyer Personas.

Advertising

Sprout Social

APRIL 25, 2022

More than two-thirds of consumers across generations (71%) find themselves using social more than ever before. Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. After all, they have more flexibility with product demonstrations and user-generated content.

Whitepaper

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one. and “ what can we achieve ?”

Whitepaper

Neil Patel

JUNE 15, 2021

Visit nearly any site, and you’ll be greeted by an automatically generated message asking you what you’re searching for and how the bot can help. You can employ free tools that build a heat map on your pages, letting you better understand what your users are doing so you can tailor the layout to meet their movements.

Whitepaper

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him.

Whitepaper

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Branding

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Social media lead generation. Once a social media lead is generated, good marketers will nurture their leads.

Whitepaper

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. As a bonus, UGC can be more cost-effective than traditional advertising.

Marketing Plan

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. But getting there requires patience. And content is key to this shift. Quality over quantity. There’s always a “but”.

Whitepaper

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper.

Whitepaper

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Get face to face.

Whitepaper

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. It’s also crucial that your website is easy-to-navigate and delivers a frustration-free user experience for visitors.

Whitepaper

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Website analytics do the same but provide insights into how users find, interact and take action on a company’s website. Either way, you can use this data to improve the user experience.

Marketing Strategy

Adobe Experience Cloud Blog

JUNE 14, 2013

It may be marketer defined content or it might, in the case of a photo contest, be user generated. On average, when companies produce and distribute interactive content, they generate: Click rates of 50%. Forescout uses personality quizzes to perform pre-sales qualification and deliver targeted whitepapers.

Whitepaper