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3 search misconceptions about affiliate marketing debunked

Search Engine Land

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC.

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Creating a Journey to Customer Satisfaction

Digital Marketer

Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. What is customer journey optimization? Optimizing the customer journey involves mapping out and analyzing every touchpoint in the buying process.

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Rethinking the influencer-brand relationship

Sprout Social

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.

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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

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Content Marketing-driven Lead Generation Ideas

Scoop.it!

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Affiliate marketing. Video tutorials.

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7 of the Best Affiliate Programs for Making Real Money

Hubspot Marketing

Out of all the ways you can make money creating content, affiliate marketing is one of the best ways to do it. You don’t have to build, market, or sell a product or service. Once you partner with an eCommerce platform or business that has an affiliate program, you can pick out relevant products to promote on your website.

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Crafting Effortless Sales Through ‘Wow’ Moments in Experience Marketing

Digital Marketer

Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless.