Sprout Social
JUNE 26, 2025
Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).
Hubspot Marketing
NOVEMBER 18, 2024
When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Step 2: Recall your overall marketing budget.
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Sprout Social
MARCH 27, 2025
Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. Outside of sponsored posts, affiliate marketing is lucrative on TikTok (i.e., TikTokMadeMeBuyIt).
Hootsuite
MAY 1, 2025
From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Why are influencer marketing campaigns so effective? 36% of millennial consumers trust recommendations from people they follow more than traditional ads.
Sprout Social
AUGUST 15, 2022
Try affiliate marketing. The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. This assures marketers that creators they partner with are some of TikTok’s top influencers. Try affiliate marketing. But where do you begin? Run TikTok ads.
Power Digital Marketing
JANUARY 19, 2023
However, the brands capitalizing on TikTok’s growth aren’t just self-promoting from company accounts: TikTok affiliate marketing is making waves as the way for businesses to resonate with (and expand) their audience, cultivate trust, strengthen credibility and increase profits. 1 The same goes for affiliates.
Hootsuite
NOVEMBER 28, 2022
Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Affiliate marketing. Can you make a ton of money with affiliate marketing , either as an individual or business?
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