analytics-data 
Search Engine Land
APRIL 23, 2024
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.
Rock Content
APRIL 22, 2024
“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. He states, “ Just like making a recipe in the dark is unnecessary and reckless, so too is ignoring the invaluable marketing data. These forms of data are key performance indicators (KPIs).
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Search Engine Land
FEBRUARY 19, 2024
Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Additionally, your data is not lost – you can still generate reports on traffic in Exploration reports or Standard reports using a different dimension such as source/medium. What Google is saying.
Martech
FEBRUARY 19, 2024
Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges.
Martech
APRIL 23, 2024
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.
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How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
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