Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. And in marketing , we should achieve that by helping companies deeply understand their customers and then help brands create connections with those consumers.

Transform 105

Transform Marketing Marketers PR 105

Buffer Marketing

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. What is a social media executive?

PR 109

PR Social Media Marketing Management Analytics 109

Orbit Media Studios

JANUARY 16, 2024

This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts. So why do brands put social media widgets on their sales pages? There would be no cookies or Analytics. Compare: Views of PDF files don’t appear in your analytics. Some are common. All are suspect.

PR 127

PR SEO Place Promotion 127

Search Engine Land

JANUARY 22, 2024

And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Not segmenting traffic sources PPC pros know that by heart: branded search traffic is worth much more than cold, non-retargeting Facebook Ads audiences. Branded paid search. A/B Tasty , Kamaleoon ). Your results would look so much better!

Customer Journey 103

Customer Journey PR Marketing Marketers 103

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness. Make a list!

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Buffer Marketing

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. What is a social media executive?

PR 52

PR Social Media Marketing Management Analytics 52

Orbit Media Studios

DECEMBER 12, 2023

So every post-launch Analytics review is unique to that client. You should fix Analytics issues long before you launch, right when you kick off the website redesign project. You should fix Analytics issues long before you launch, right when you kick off the website redesign project. But there are some reports I always run.

Analytics 70

Analytics Copywriting SEO PR 70

Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. Activity based reporting and analytics—there was nothing advanced tying to revenue. PR and Comms. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. Customer Support. Operations.

Transform 128

Transform Thought Leadership CMO PR 128

Avinash Kaushik

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. So delicious.

Analytics 72

Analytics PR CMO eCommerce 72

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew is the CMO of SEMRush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 82

CMO SEO Education Direct Mail 82

Orbit Media Studios

OCTOBER 25, 2023

Find gaps in competitors’ blogs Most articles in any industry could have been written by any brand in that industry. Remove the words “[brand name]” from all title tags. Prompt 10: You are a content strategist and expert at finding insights in Google Analytics data. In other words, most content is undifferentiated.

Thought Leadership 110

Thought Leadership Content Marketing PR CMO 110

Duct Tape Marketing

JANUARY 4, 2023

Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 86

CMO SEO Direct Mail Advertising 86

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

PR 111

PR Whitepaper CMO Marketing 111

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. We understand why. UTM’s can provide that data.

Analytics 77

Analytics PR Influencer Marketing CMO 77

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. Then I’d hire an editor to adapt them into a series of paid classes.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. With these metrics, you can compare your performance to your past data, industry averages and competitors to make sure your brand stays on track.

Analytics 131

Analytics CMO Transform PR 131

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Voicebot) Marketing Analytics Stats Only 1.9% MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

Shoppers 84

Shoppers Advertising Advertisers PR 84

Litmus

SEPTEMBER 9, 2021

Marketing, PR, & advertising agency: 42:1. Brands that often include A/B testing as a part of their email program generate an ROI of 42:1, compared to an ROI of 23:1 for those who never A/B test their emails. Leverage external email analytics tools to help increase email ROI by 22%. Software & technology: 36:1.

Email Marketing 144

Email Marketing PR Analytics CMO 144

Marketing Insider Group

OCTOBER 16, 2021

Data and analytics can help you to build better marketing campaigns. Remember, people prefer to buy from brands they like, know, and trust. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

NOVEMBER 16, 2019

Data and analytics can help you to build better marketing campaigns. Remember, people prefer to buy from brands they like, know, and trust. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth.

Customer 111

Customer CMO Customer Journey Marketing 111

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Select “Search Analytics”.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Bannerflow

FEBRUARY 12, 2020

According to 58% of brands positive ROI is an outcome of in-housing. The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe. While for 39% of senior marketers transparency remains a key reason for moving to an in-house model.

Transform 90

Transform Customer Journey Marketing Marketers 90

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Analytical.

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. At the same time, brands are realizing just how fast social evolves, and that their social media managers need world-class tools, strategy guidance, and training to stay ahead of the curve. of the marketing budget by 2026. These are senior team members.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Analytical.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Sprout Social

AUGUST 1, 2019

As the voice of your brand for customers on social, you have to be able to drop what you’re doing at a moment’s notice to hop on a trending topic or handle a disgruntled customer complaint. Differentiation is one of the biggest challenges for brands in the saturated social media space. Communicating on social. Creativity.

Management 111

Management Copywriting Communications Social Media Marketing 111

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. The same playbook fails at other companies, and the reason is that they’re typically operating with a different type of site and level of brand awareness. A few brands hit a point in their life cycle at which every move it makes gets attention.

PR 122

PR SEO User-Generated CMO 122

Litmus

APRIL 18, 2019

Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows. And some brands achieve email marketing returns that are even higher. Marketing, PR, & advertising agency: 42:1.

Email Marketing 110

Email Marketing Analytics PR Marketing 110

Content Marketing Institute

AUGUST 14, 2018

Expect to be strong: Thanks to GDPR and so many brands aligning data/customer records to deliver personalized content, AI and machine-learning will finally take over so much of what human marketers manage today. Nicole Martin , vice president, strategy and analytics, Pace. Brand goals shouldn’t be big #socialmedia following.

Content Marketing 97

Content Marketing Marketing Marketers Education 97