Businesses Grow

DECEMBER 18, 2023

One of the worst PR meltdowns I have ever seen. “It’s a massive PR miss and potentially destructive to the brand. Finally, after 10 days, I received an email from the company’s outsourced PR team, Weber Shandwick. What a terrible PR response from one of the premier marketing firms in the world.

Branding 114

Branding PR CMO Education 114

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. Professional service providers are increasingly expected to understand marketing analytics to drive more personalized customer experiences, conversion, and ROI.

Transform 105

Transform Marketing Marketers PR 105

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Experts predict that figure will increase to 20.3 percent in five years.

PR 111

PR Social Media Marketing Management Analytics 111

Orbit Media Studios

JANUARY 16, 2024

This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts. There would be no cookies or Analytics. For our counterpoint, we turn to an actual PR expert who has spent decades helping hundreds of clients win love from the media. Some are common. All are suspect.

PR 127

PR SEO Place Promotion 127

Search Engine Land

JANUARY 22, 2024

And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Imagine a test where, for some reason, your branded search traffic share inflates relatively to that cold Facebook Ads traffic share (thanks to a PR stunt, let’s say). A/B Tasty , Kamaleoon ). Your results would look so much better! Probably not.

Customer Journey 105

Customer Journey PR Marketing Marketers 105

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Experts predict that figure will increase to 20.3 percent in five years.

PR 52

PR Social Media Marketing Management Analytics 52

Orbit Media Studios

DECEMBER 12, 2023

So every post-launch Analytics review is unique to that client. You should fix Analytics issues long before you launch, right when you kick off the website redesign project. You should fix Analytics issues long before you launch, right when you kick off the website redesign project. But there are some reports I always run.

Analytics 71

Analytics Copywriting SEO PR 71

AWeber

FEBRUARY 13, 2024

Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform. Use micro-blogging to tell micro-stories (short narratives) to hook your audience and keep them engaged. Then, create more of what’s working.

Non-Profit 90

Non-Profit User-Generated Entertainment Promotion 90

Adobe Experience Cloud Blog

MARCH 16, 2015

Activity based reporting and analytics—there was nothing advanced tying to revenue. PR and Comms. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. Be sure to check out today’s sessions Ask the CMO Panel, featuring CMO’s from Mashable, Bloomberg, Marketo, and Equinox at 9am.

Transform 128

Transform Thought Leadership CMO PR 128

Avinash Kaushik

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. Test one: +$1 mil.

Analytics 72

Analytics PR CMO eCommerce 72

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew is the CMO of SEMRush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 84

CMO SEO Education Direct Mail 84

Orbit Media Studios

OCTOBER 25, 2023

Prompt 10: You are a content strategist and expert at finding insights in Google Analytics data. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. You’ll need to download the file and check it manually. Everything look ok? Can it do it now?

Thought Leadership 113

Thought Leadership Content Marketing PR CMO 113

Duct Tape Marketing

JANUARY 4, 2023

Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 86

CMO SEO Direct Mail Advertising 86

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. San Mateo, CA – [link].

PR 111

PR Whitepaper CMO Marketing 111

Adobe Experience Cloud Blog

DECEMBER 2, 2015

No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table.

Thought Leadership 91

Thought Leadership PR CMO Analytics 91

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. Social teams feel underappreciated, but the numbers show that they’re becoming more and more important to the bottom line. of the marketing budget by 2026.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. We understand why. Co-Marketing Opportunities.

Analytics 76

Analytics PR Influencer Marketing CMO 76

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. 100,000: Hire a data geek, someone who lives and breathes analytics and data visualization to join our team. I’d fly in top speakers to present on top topics.

Whitepaper 102

Whitepaper Content Marketing Direct Mail User-Generated 102

Sprout Social

JULY 6, 2023

According to The 2023 State of Social Media report, most business leaders agree that social media data and insights play a pivotal role across companies—including PR, trendspotting, competitor analysis, proactive crisis management and communication functions. Find out what keeps your CMO up at night.

Analytics 130

Analytics CMO Transform PR 130

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. (Statista) 45.1% MarketingEvolution) Marketers allocate 15.9%

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Litmus

SEPTEMBER 9, 2021

Marketing, PR, & advertising agency: 42:1. Leverage external email analytics tools to help increase email ROI by 22%. Brands that use 3rd party analytics tools for their email program often or always report an ROI of 45:1, compared to an ROI of 37:1 for those who don’t. Litmus Email Analytics helps increase email ROI by 43%.

Email Marketing 144

Email Marketing PR Analytics CMO 144

Martech

FEBRUARY 9, 2023

“With Apple+ streaming services entering the live sports sphere, and Google getting the rights for NFL Sunday Ticket to distribute on their YouTube TV product, we could see more NFL fans switch to streaming services down the line,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI.

Shoppers 82

Shoppers Advertising Advertisers PR 82

Marketing Insider Group

OCTOBER 16, 2021

Data and analytics can help you to build better marketing campaigns. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 98

Customer CMO Customer Journey Non-Profit 98

Marketing Insider Group

NOVEMBER 16, 2019

Data and analytics can help you to build better marketing campaigns. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 109

Customer CMO Customer Journey Marketing 109

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Analytical.

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Select “Search Analytics”.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Bannerflow

FEBRUARY 12, 2020

Finally, the proliferation of outputs and the grey areas that now exist between advertising, promotion, PR and social, for example. There’s been] significant upskilling and key recruitments across analytics, media, and. Opinion should drive very little, and it’s challenging to get everyone to think in a more analytical way.

Transform 90

Transform Customer Journey Marketing Marketers 90

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Analytical.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Sprout Social

AUGUST 1, 2019

To create a social strategy with business impact, it’s important to build an understanding of other traditional and digital marketing approaches: email, events, lead generation, PR and more. Resources for building your analytical skills.

Management 111

Management Copywriting Communications Social Media Marketing 111

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. We could not do anything besides digital PR for a few months, and the organic traffic doubled. If your CMO is very brand-focused, for example, performance metrics might not resonate.

PR 122

PR SEO User-Generated CMO 122

Litmus

APRIL 18, 2019

Learn how other factors, including email team staffing levels, list size, the regulatory environment, send frequency , and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. Marketing, PR, & advertising agency: 42:1. Litmus Email Analytics helps increase email ROI by 16%.

Email Marketing 109

Email Marketing Analytics PR Marketing 109

Content Marketing Institute

AUGUST 14, 2018

Nicole Martin , vice president, strategy and analytics, Pace. Andy Crestodina , co-founder, CMO, Orbit Media. Expect to be strong: Combination of PR and influencer marketing in content marketing campaigns. There’s a role for it (e.g., To connect w/ customers, you should employ as much of a human touch as possible. mmagnarelli.

Content Marketing 95

Content Marketing Marketing Marketers Education 95