Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” That’s why Google added the Business Objectives collection to GA4 in June 2023.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. When consumers trust a brand, they are more willing to share data. In your inbox.

Customer 99

Customer Finance PR CMO 99

Orbit Media Studios

MARCH 10, 2024

Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. Next, share it again and mention anyone else (person or brand) who was included in the article.

PR 104

PR SEO CMO Energy 104

Buffer Marketing

OCTOBER 12, 2023

But she wouldn’t have it any other way and wishes she had made the leap to start her own brand a long time ago. I have done calls with the CMO of Liquid Death for business advice, taken classes with Sophia Amoruso through her business class school, and made so many entrepreneur friends.

PR 105

PR Finance Shipping Energy 105

Adams & Knight Marketing

OCTOBER 31, 2021

Among the 43 awards, the agency took home eight Gold and six Silver and was recognized across a range of categories, including video, social media, digital, branding, and integrated marketing campaign. ” About Adams & Knight. . ” About Adams & Knight.

Advertising 130

Advertising Advertisers Copywriting PR 130

Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. For example, one study found that only 5.5%

Transform 94

Transform CMO PR Education 94

Rock Content

DECEMBER 14, 2020

That’s why brands are investing a whole lot of money in it. To keep going, marketers had to think of new ways to publish content with different purposes , such as lead generation, increasing brand awareness , and others. The term brand journalism then became prominent as a strategy to talk to users differently.

Branding 59

Branding Transform CMO PR 59

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. And in marketing , we should achieve that by helping companies deeply understand their customers and then help brands create connections with those consumers.

Transform 105

Transform Marketing Marketers PR 105

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Transform 132

Transform Thought Leadership PR CMO 132

Marketing Insider Group

MAY 27, 2023

In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.” Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. There’s links to other interviews with him here.

PR 74

PR CMO Outbound Marketing Inbound Marketing 74

Martech

JULY 28, 2021

After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO. In the role, she will be responsible for global brand strategy, demand gen, communications and events. Why we care.

Management 111

Management CMO PR Advertising 111

Content Marketing Institute

AUGUST 31, 2023

They can also help you stay on-brand, providing editing tips for tone and style. ” It’s in these moments that AI has incredible value. – Marcus Sheridan, vice president, Marcus Sheridan Use AI as a way to check that all long-format copy is consistently on brand voice and tone.

Content Marketing 119

Content Marketing PR Law CMO 119

Search Engine Land

JANUARY 22, 2024

And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Not segmenting traffic sources PPC pros know that by heart: branded search traffic is worth much more than cold, non-retargeting Facebook Ads audiences. Branded paid search. A/B Tasty , Kamaleoon ). Your results would look so much better!

Customer Journey 106

Customer Journey PR Marketing Marketers 106

Search Engine Land

DECEMBER 16, 2022

” “How best do I talk to my CMO and the CFO on budgets?” SEO is good for brand awareness, equity, and visibility. The chief marketing officer (CMO) is interested in the overall demand generation portfolio. Every CMO: Wants to grow traffic and revenue from organic search. Metrics that matter: ROI.

Communications 94

Communications SEO CMO PR 94

Buffer Marketing

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. What is a social media executive?

PR 101

PR Social Media Marketing Management Analytics 101

Marketing Insider Group

JUNE 23, 2020

That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?” Apparently, plenty of brands. Even though as far back as 2016, Forbes reported that consumers reject brands that bombard them with annoying or irrelevant content. The Hard Truth: Customers Want Brands that Listen. I had to read more.

CMO 132

CMO Marketing Marketers PR 132

GrowPowerful

SEPTEMBER 12, 2022

However, despite their many years dedicated to Fractional CMO work, these individuals tend to function as project-oriented consultants as opposed to the fractional vision of short-term, growth-oriented engagements that balance tactics with strategy in an operational manner. When is the right time to hire a full-time CMO?

CMO 52

CMO Manufacturing Copywriting PR 52

Orbit Media Studios

JANUARY 16, 2024

So why do brands put social media widgets on their sales pages? For our counterpoint, we turn to an actual PR expert who has spent decades helping hundreds of clients win love from the media. Further, posting them gives your brand credibility, as they’re more ‘official’ than a blog post.

PR 123

PR SEO Place Promotion 123

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. And I would likely still assume this unless I saw some CMOs in action.

CMO 78

CMO Thought Leadership PR CRM 78

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] So Carrie, welcome to the show.

CMO 77

CMO PR Marketing Marketers 77

Buffer Marketing

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. What is a social media executive?

PR 52

PR Social Media Marketing Management Analytics 52

Buffer Marketing

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Poor handling can hurt you and your brand and turn customers away. Always address negative comments about you or your brand Should you address every comment you receive? We think so.

Communications 109

Communications PR CMO Health 109

Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. PR and Comms. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. Ask yourself, how are your customers first touching the brand? Let’s take a look at some of the top takeaways.

Transform 128

Transform Thought Leadership CMO PR 128

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Good stuff, right?

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Define your content goals.

Content Marketing 134

Content Marketing CMO Thought Leadership Whitepaper 134

Marketing Insider Group

JULY 10, 2014

Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. What role do you think content marketing has specifically played in helping to change the PR industry?”. “I f5823b ;">. We are too smart.

Content Marketing 98

Content Marketing PR B2C CMO 98

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. New York, NY. San Francisco, CA · [link].

PR 111

PR Whitepaper CMO Marketing 111

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. Attacking the problem I decided that I would write up this case study but NOT name the brand involved. I was threatened and harassed in a Discord community sponsored by a celebrated global brand.

Branding 108

Branding PR CMO Education 108

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. While social is known as an amazing place to build your professional brand, I also more than encourage my colleagues to be human. Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Set Up

MARCH 22, 2022

” — Lori Bartle | CMO | The Shipyard. Forgione: My parents – all of them – were in some form of marketing, advertising, or PR. It was as a client that I truly learned to ‘own’ the creative campaign or creative expression of the brand. Forgione: Purpose-driven brands continue to excite me.

PR 52

PR Marketing Marketers Law 52

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

CMO 86

CMO Thought Leadership PR Marketing 86

Search Engine Land

JUNE 1, 2023

One of the most important is the renewed focus on brand entity SEO. But no matter the interface, whether blue links, rich results, Google surfaces, SGE or chatbot, the timeliness imperative of SEO is for searchers to find and choose our brand. For example, an entity may be a person, place, product, event, idea or brand.

SEO 102

SEO Branding CMO PR 102

Bannerflow

JULY 16, 2019

Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Klarna’s brand marketing has received international attention, its campaigns featuring the likes of Snoop Dog and Dancing Man are not only incredibly popular – they’re award-winning. The brand is amazing, the possibilities are basically endless.

Transform 45

Transform Global Marketing Copywriting PR 45

Orbit Media Studios

DECEMBER 12, 2023

If you don’t mind trading lower engagement for more brand awareness, don’t worry about it. It may guide resource and allocations, staffing decisions, partner relationships, influencer collaborations and PR efforts. Both brand awareness and demand are on the rise. Then there’s more to engage with. Did overall traffic go up?

Analytics 69

Analytics Copywriting SEO PR 69

Marketing Insider Group

FEBRUARY 12, 2013

Ann Handley called for more brands to become Content Brands. PR was an obvious early hit. Big brands who have the scale to really leverage it will do great for six months, and then there’ll be pushback, networks will keep readjusting algorithms, and everyone will be back tweaking again. How is it changing?

PR 95

PR Thought Leadership Marketing Marketers 95