Analytics Branding Customer Acquisition Search Marketers 
Search Engine Land
JANUARY 22, 2023
So the acquisition seemed quite logical from both perspectives. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.
Martech
JANUARY 30, 2024
Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Remarketing.
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Search Engine Land
JULY 17, 2023
Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Use tools like Google Analytics to help you with this.
Search Engine Land
OCTOBER 14, 2022
In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. They are: Brand vs. non-brand clicks. SEO CAC (customer acquisition cost).
Search Engine Land
APRIL 13, 2023
Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors. This tends to ignore the business’s brand, product, social media, PPC, email marketing and any other type of marketing. In reality, search – and customer acquisition – is a complicated business.
Search Engine Land
MAY 15, 2023
After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. is non-branded.
Search Engine Land
FEBRUARY 2, 2023
When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. SEO as a product means product management is applied to search engine optimization For a long time, SEO was all about keywords, particularly how many and which ones to use on your pages. SUBSCRIBE See terms.
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