Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 132

Search Marketers Marketing Marketers Retail 132

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Analytics 114

Analytics Digital Marketing Management Search Marketers 114

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble.

Advertising 130

Advertising Advertisers Non-Profit Branding 130

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Analytics 143

Analytics User-Generated eCommerce Advertising 143

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Get the daily newsletter search marketers rely on.

Analytics 98

Analytics Management Place Search Marketers 98

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 97

Search Marketers Health Marketing Marketers 97

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

Retail 114

Retail Branding User-Generated SEO 114

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Foursquare Upgrades Its Business Tools With New Specials, Better Analytics 2011: Foursquare’s new specials management system would give business owners more control and new options for rewarding customers who checked in.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 97

Search Marketers Marketing Marketers SEO 97

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 83

Search Marketers SEO Marketing Marketers 83

Search Engine Land

FEBRUARY 12, 2023

Google Analytics On The iPhone: 3 Apps Reviewed 2009: The good, bad, and ugly of Google Analytics apps on the iPhone (Analytics App, myAnalytics and Analytics Pro). Google: ‘Don’t Blame Us For Terrorism’ 2009: Google said it shouldn’t be blamed for terrorist use of Google Earth. based Spanish-speaking customers.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data.

Search Marketers 94

Search Marketers SEO User-Generated Marketing 94

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. From Search Marketing Expo ( SMX ).

Search Marketers 130

Search Marketers Manufacturing SEO Marketing 130

Search Engine Land

MARCH 8, 2024

Performance analytics : These insights allow businesses to analyze how well their regular posts are doing, shape their strategy, and increase engagement. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Deep dive.

Branding 94

Branding User-Generated Analytics Promotion 94

Search Engine Land

FEBRUARY 9, 2023

ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers. Scoring Super Bowl 2010 Commercials: How’s the Search Visibility? Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 92

Search Marketers Pharmaceutical Price Marketing 92

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” An Apology To Wired & The Search Marketing Community. From Search Marketing Expo ( SMX ).

Search Marketers 127

Search Marketers Non-Profit Marketing Marketers 127

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 114

Search Marketers User-Generated SEO Marketing 114

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 119

Branding Entertainment SEO Education 119

Search Engine Land

NOVEMBER 7, 2022

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. However, they can be leveraged in creative, non-analytical ways. See terms.

Search Marketers 108

Search Marketers Transform Marketing Marketers 108

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 106

Search Marketers Non-Profit Marketing Marketers 106

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 98

Search Marketers Marketing Marketers SEO 98

Neil Patel

OCTOBER 8, 2020

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics?

Analytics 130

Analytics SEO User-Generated Search Marketers 130

Search Engine Land

JANUARY 20, 2023

CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. Search Engines Commemorate Martin Luther King Jr. on a sidewalk.

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 131

Whitepaper Analytics User-Generated Key Performance Indicator 131

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 101

Branding Gen Z Transform Education 101

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Get the daily newsletter search marketers rely on.

Advertising 98

Advertising Advertisers Branding Key Performance Indicator 98

Search Engine Land

JULY 28, 2023

Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel. Understanding YouTube metrics and analytics Views, subscribers, likes, comments and shares give a good feel for how your video content is performing. Think of it as your brand’s elevator pitch.

Branding 75

Branding SEO Analytics Promotion 75

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. To this extent, SEO builds brand awareness.

SEO 105

SEO Non-Profit Branding Transform 105

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Search Engine Land

APRIL 18, 2024

If you’re using pixels, UTM parameters outside of a first-party environment, GTAG (ask your analytics team), or other tracking based on – and stored in – browsers, you’re in for a world of transition. Get the daily newsletter search marketers rely on. Dig deeper: 3 ways search marketers can prepare for the big cookie crumble

Transform 106

Transform CRM Analytics Advertising 106

Search Engine Land

APRIL 9, 2024

After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn: Opt for multi-image posts for maximum engagement. Brands should utilize LinkedIn page analytics to understand their audience better and tailor content to different audience segments.

Analytics 123

Analytics Branding Management Search Marketers 123

Search Engine Land

APRIL 9, 2024

The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Voiceover script generation.

Transform 140

Transform User-Generated Traditional Marketing Advertising 140

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 122

SEO Gen Z User-Generated Entertainment 122

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation.

SEO 132

SEO Analytics PR Branding 132

Search Engine Land

MARCH 11, 2024

Content management systems can use AI algorithms to determine the optimal timing and frequency of content distribution based on audience behavior and platform analytics. Get the daily newsletter search marketers rely on. Look for features like topic ideation, content creation and content analytics.

Management 129

Management User-Generated Analytics SEO 129

Search Engine Land

SEPTEMBER 20, 2023

Google has launched a new report to help brands identify checkout problems. This report is a valuable tool for pinpointing bottlenecks in the checkout process, helping brands to resolve these issues promptly, leading to an improved user experience for shoppers and potentially more sales. Why we care. Accessing data.

Shipping 137

Shipping eCommerce Shoppers Analytics 137