Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. The CMO said, ‘With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?’” (11:45) This moment shows the power of hard numbers. Executives could now compare content’s ROI to other channels.

Thought Leadership

Animalz blog

JULY 22, 2025

26:16) Mallory challenges the usual thinking about content analytics. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. We had to really understand how analytics worked. She says content shouldn’t be treated as just another channel. You know, the Guy Raz example.

SEO

Animalz blog

JUNE 24, 2025

Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. This matters. Ty Magnin [00:42:30]: Yeah.

B2C

Hootsuite

MARCH 31, 2025

They can turn huge volumes of analytics data into easy-to-understand forecasts that allow you to plan your campaigns based on real data that maximizes ROI. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders.

User-Generated

Animalz blog

JUNE 3, 2025

I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( Adobe dashboard : An example of the many analytics tools that can cause confusion in large companies. whitepapers and find out how to set the new benchmark for your industry.

Advertisers

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.

CMO

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field. Stay on target.

Transform

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. Small, nimble teams?

Whitepaper

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Transform

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). These analytics should be powered by a time-series data mart to provide stable data and more importantly insights into trends over time. We call this the Inbound Marketing Multiplier.

Inbound Marketing

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs.

Inbound Marketing

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Write case studies, eBooks, white papers, etc. I believe words matter. ( Disclosure: yes, he’s our social CMO @ SAP and my ultimate boss ).

PR

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Success with inbound marketing will not happen by itself.

Inbound Marketing

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 23, 2017

They could be the CEO or CMO—but they could just as easily be an intern or a student. downloading your whitepaper) before engaging with them. However, that visitor is still considered “anonymous” on a personal level. You don’t know who they are or where they fit within their given company or industry.

Thought Leadership

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic.

Customer

Martech

JUNE 4, 2024

And from a marketing attribution platform, now it has become an entire attribution and analytics platform. And for us, if a company doesn’t spend any budget on any gated campaign, such as ebooks, white papers or any gated content campaign, we classified them as companies that do demand gen.

eBook

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO.

Market Trends

Exposure Ninja

JULY 5, 2023

Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Their tantalising mix of blog posts and whitepapers has clients buzzing around like bees on a honey mission. And let’s not forget those scrumptious whitepapers, research reports, and eBooks.

Marketing Strategy

Animalz blog

MAY 3, 2024

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. Large blogs and legacy content necessitate ancillary projects like content audits , custom analytics solutions, and reporting.

Content Marketing

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. You can also read the transcript right below.

User-Generated

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Whitepaper

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. Engagement.

Whitepaper

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Not ideal, but sometimes you have to think on your feet.

Whitepaper

Martech

DECEMBER 16, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a CMO for a human resources platform that serves SMBs and enterprises. Context) You are a CMO for a human resources platform that serves SMBs and enterprises.

CMO