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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Align your brand values with those of your customers.

Customer 137
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

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How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 120
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Personalized marketing campaigns lead to higher engagement rates and increased customer loyalty, as seen with tools like Dynamic Yield and Adobe Target. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

CRM 121
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A marketer’s guide to implementing generative AI

Martech

Your marketing data champion should work closely with data, analytics and technology leaders to identify and link metadata that will drive marketing’s productivity and effectiveness, focusing on use cases that can be augmented by genAI. Build customer trust Building trust and long-term customer loyalty is crucial for marketing success.

Transform 135
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The execution team’s role in a martech center of excellence

Martech

Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates. They blend content creation, community engagement and analytics to build a brand presence that aligns with overall marketing goals.

CRM 114