Martech

JUNE 9, 2025

Predictive analytics Although many marketers use data analysis, predictive analytics powered by AI can significantly enhance customer segmentation and forecasting. Content generation Beyond basic copywriting, AI can assist in generating various types of content, including blog posts, social media updates, and even video scripts.

Copywriting 80

Copywriting Price User-Generated Marketers 80

Martech

FEBRUARY 13, 2025

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. For social, analytics and scheduling tools are widely used, while AI-driven community engagement and influencer management face resistance. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 139

Transform Copywriting Marketers Marketing 139

Backlinko

JULY 22, 2024

Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content. Accept Google Analytics Terms of Service Agreement. Then, scroll to “ Next.”

SEO 123

SEO Law User-Generated Analytics 123

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” What research studies about AI and marketing analytics would support the average B2B marketer? The GPT knows a lot about AI.

Transform 129

Transform Analytics User-Generated Education 129

Martech

MAY 27, 2022

His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. I got a job as a copywriter at a small digital marketing agency near Austin to get my foot in the door. It’s exhausting. Processing.Please wait.

Analytics 119

Analytics Copywriting Marketers Marketing 119

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Martech

APRIL 1, 2025

This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics. Look for agencies with expertise in branding, UX, SEO, copywriting and development. SEO adjustments: Monitor keyword performance, update meta tags and refine site structure because search algorithms evolve.

Transform 128

Transform SEO User-Generated Copywriting 128

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 114

B2C CMO Copywriting Analytics 114

Sprout Social

JANUARY 22, 2025

This is where your LinkedIn analytics and tools like Sprout Social can really help. Check out Sprout Socials analytics highlighting how you can analyze your LinkedIn audience based on industry and job title. Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketers 127

Unbounce

JANUARY 6, 2025

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. Tracking metrics like conversion rates and bounce rates will help you identify areas for improvement.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Product and architect mindset: Senior roles increasingly require a solid understanding of AI-powered solutions, ranging from automation to advanced analytics systems. Processing.

Transform 129

Transform Marketers Marketing Copywriting 129

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 132

Copywriting Energy Retail Analytics 132

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

MAY 5, 2025

Instead of asking an analyst for this data, they self-start to use AI-driven analytics to find the answers on their own. The best Positionless Marketers synergize by blending creativity, analytics and execution. Positionless Marketers proactively leverage AI tools to extract insights, create campaigns and execute without waiting.

Transform 100

Transform Traditional Marketing Copywriting Marketers 100

Hubspot Marketing

DECEMBER 2, 2024

Using predictive analytics. Google Analytics and Search Console are other fantastic tools that can help identify which pages perform well and where you have opportunities to optimize. Ad targeting. Ads can be targeted based on the likelihood of engagement and lookalike audiences. Pro tip: Use bite-sized prompts.

Customer Journey 131

Customer Journey Copywriting Marketers Marketing 131

AWeber

SEPTEMBER 3, 2024

Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. This helps you see your process in a more analytic way and logically decide if there is a more effective way to write, share, and educate. Brainstorming Techniques for Stellar Email Ideas Before we jump in, let's talk about AI (I know, I know).

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Orbit Media Studios

DECEMBER 17, 2024

You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO. I’m giving you the text from the webpage.

Thought Leadership 110

Thought Leadership Copywriting SEO Marketers 110

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " You can ask it to create RegEx formulas for your website analytics tools, or Excel formulas, by giving it a prompt that specifies the end goal. But, the more keywords you want to rank for, the more time-consuming it is to optimize your article for them.

SEO 136

SEO User-Generated Transform eCommerce 136

Hubspot Marketing

JUNE 30, 2025

Clear copywriting and editing skills. Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Conduct research for key marketing campaigns. BA/BS is a plus, but is not required.

Management 105

Management Inbound Marketing Marketers Marketing 105

Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. Link Optimizer collects data from server logs, site crawls, Google Search Console , and seoClarity’s Search Analytics. And how relevant your existing content is to the target keyword. Allowing you to track its impact.

SEO 99

SEO Price User-Generated Analytics 99

Buffer Marketing

JULY 22, 2024

This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more. Ad analytics All social networks will give you the performance details of your social media advertising campaign. Use your ad analytics to determine what’s clicking with your audience and double down on it.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Hubspot Marketing

NOVEMBER 29, 2024

Denise said, “Tracking performance is a must as well — I always make sure to review our analytics quarterly to fine-tune our campaigns, which has helped lower our cost per acquisition by approximately 20% without sacrificing engagement. Bringing awareness to your product through content such as social media, copywriting, and blogs.

Product Marketing 105

Product Marketing Product Management Marketers 105

AWeber

MAY 11, 2025

Copywriting: Expect copywriting to cost between $50-$500 per campaign if you outsource. Outsourcing design or copywriting increases your total, but can also improve results. But this usually includes copywriting, design, testing, and deliverability optimization. Copywriting: In-house (no extra cost).

Email Marketing 52

Email Marketing Copywriting Marketers Marketing 52

Hubspot Marketing

DECEMBER 10, 2024

Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. In HubSpots survey of web analytics pros, 39% said trustworthiness was the most important factor in ranking highly on SERPs.

SEO 127

SEO Gen Z Finance Transform 127

Buffer Marketing

JANUARY 30, 2025

Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. If educational carousels drive conversions, create more of them. Use AI to boost your content creation AI can help speed up the creative process without replacing your unique voice.

User-Generated 101

User-Generated Education Analytics Thought Leadership 101

Hubspot Marketing

NOVEMBER 11, 2024

Those words should exude your brand purpose — perhaps your brand is helpful, kind, friendly, witty, analytical, factual, academic, or youthful. Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience. Tone is a little more flexible.

Branding 107

Branding Gen Z User-Generated Copywriting 107

Hootsuite

OCTOBER 30, 2024

Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics. Psst: If collecting analytics for all of your brand’s platforms seems daunting, give Hootsuite Analytics a try. Age, gender, and location can help you understand who your followers are.

Management 123

Management Entertainment User-Generated Analytics 123

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Copywriting. Web analytics. Copywriting. UX copywriting. Google Analytics.

Copywriting 145

Copywriting Key Performance Indicator Marketers Marketing 145

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. Covering a range of topics, from analytics to local SEO : Sign up to be one of the first to hear about the latest SEO news. Sign up to How the F*ck to learn what growth strategies are working right now.

SEO 105

SEO Copywriting eCommerce Search Marketers 105

Duct Tape Marketing

OCTOBER 26, 2024

Anyword is an AI copywriting platform that generates marketing copy for ads, social media, and emails. It offers predictive analytics to forecast how well the copy will perform based on data-driven insights. It provides keyword suggestions, backlink opportunities, and AI-generated content outlines for better SEO performance.

Copywriting 46

Copywriting SEO Analytics Marketers 46

Hootsuite

APRIL 22, 2025

Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. More than a basic AI copywriting tool, OwlyWriter combines our proprietary social media expertise as the worlds #1 social media marketing platform with the best custom AI model. Of course, thats a massive generalization.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

FEBRUARY 24, 2021

Much like how one would write a Tweet, headline and copywriting tips apply here, too. To go further, their own link and additional social media ones further down, are shortened and branded for easy analytic tracking. Web copywriting tips like keeping sentences short, sweet and understandable are useful here.

Copywriting 145

Copywriting Analytics SEO Fashion 145

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. Promote a Business with Content by Google.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. Audit your emails by looking at analytics regularly. Each example from a B2B brand below showcases stellar copywriting, design, and relevance to their audience.

Email Marketing 63

Email Marketing Copywriting Marketers Marketing 63

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Absolutely look at on-page analytics and user behavior, but my best tip is to talk to your sales team, she says. Why split test your landing pages? Testing brings many benefits lets explore a few of the most critical ones.

Place 118

Place User-Generated eBook Marketers 118

Neil Patel

JUNE 25, 2025

Paid ads platforms offer detailed analytics so you can see how your ads are doing. These include ad copywriting, graphic design, and videography. Search engine optimization (SEO) costs less than paid media, but it can take three to twelve months to see optimal results. You can measure results. You can tailor your ads.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97