Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.

CRM 98

CRM Management Customer Analytics 98

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team.

Management 110

Management CRM Price Analytics 110

Orbit Media Studios

AUGUST 6, 2024

By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.). You compare Google Analytics to other sources of truth.

Analytics 134

Analytics Law eCommerce Place 134

Marketing Insider Group

MAY 19, 2025

Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities. Data from CRM systems helps refine your community strategy over time.

CRM 89

CRM Management Analytics Place 89

Hubspot Marketing

JUNE 30, 2025

The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Experience managing multiple projects and adhering to deadlines. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management 110

Management Inbound Marketing Marketers Marketing 110

Martech

SEPTEMBER 23, 2024

Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. Here are the key responsibilities and functions of a MarTech Manager: 1. Please keep language simple, so everybody on the team can understand.

Management 111

Management CMO Key Performance Indicator Marketers 111

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 57

CRM Management SEO Transform 57

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data analytics tools (e.g.,

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Automation within a CRM reduces manual work, saving time and minimizing errors.

CRM 65

CRM Management Analytics Communications 65

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 108

Analytics Price Social Media Marketing Key Performance Indicator 108

Litmus

SEPTEMBER 25, 2024

Data analytics: Use data like your email analytics to continuously refine your approach. By integrating insights from your CRM data , product feeds, and past interactions, you can craft content that aligns with each subscriber’s unique needs and lifecycle stage. What is the role of a lifecycle marketing manager?

Management 99

Management Marketers Marketing CRM 99

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features.

CRM 121

CRM Transform Marketers Marketing 121

Hubspot Marketing

JULY 16, 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. With over 5.24

CRM 106

CRM Price Analytics Transform 106

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

NOVEMBER 11, 2024

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 114

Management CMO Marketing Automation Platform Marketers 114

Hubspot Marketing

JULY 9, 2025

Running an event management business is tough. That’s where a great CRM comes in. This guide breaks down the top 7 CRMs built for event managers like you. Event companies using the right CRM respond to leads faster and keep more clients happy. Table of Contents What is a CRM for event management?

Management 70

Management CRM Transform Price 70

Hubspot Marketing

JULY 14, 2025

Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. HubSpot powers customer relationship management for thousands of retail companies worldwide, from small boutiques to enterprise chains.

Retail 104

Retail CRM Price Customer Journey 104

Martech

NOVEMBER 7, 2024

Predictive analytics This is the first and arguably most critical function of an ABM platform. The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert.

Transform 131

Transform CRM Analytics Management 131

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 67

CRM Transform Customer Journey Communications 67

Martech

AUGUST 8, 2024

adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

Transform 128

Transform Analytics eCommerce CRM 128

Martech

JULY 11, 2024

The market now offers challengers with superior capabilities, user-friendly interfaces and integrated reporting and analytics at lower costs. Data integration and management Data is the cornerstone of marketing automation. When evaluating new platforms, prioritize robust CRM integration and customer data platforms (CDPs).

CRM 104

CRM Marketing Automation Platform User-Generated Price 104

Martech

JUNE 19, 2025

Where to find conversion data: Google Analytics or other website analytics platforms. Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Hubspot Marketing

JULY 11, 2025

Your hotel already has a lot to manage in its tech stack. Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays. Read on to find the best hotel CRM software for your properties.

CRM 83

CRM Price User-Generated Communications 83

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management Price SEO CRM 88

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 70

CRM Transform Marketers Marketing 70

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Martech

AUGUST 12, 2024

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Here’s how a marketer can effectively integrate a CDP: 1.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Is shifting to martech now the right choice?

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Hubspot Marketing

JULY 9, 2025

You manage thousands of candidate profiles, build relationships with clients across different industries, track placements through complex pipelines, and stay on top of employment compliance. It‘s a lot, and traditional CRMs often don’t cut it for the unique challenges staffing professionals face daily.

CRM 67

CRM Transform Price User-Generated 67

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors.

CRM 114

CRM Analytics Management Customer 114

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. Instead, managers and their teams can quickly build context, allowing them to make informed decisions faster.

CRM 117

CRM User-Generated Analytics Management 117

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 88

eCommerce CRM Transform Retail 88

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Hubspot Marketing

SEPTEMBER 11, 2024

iCIMS iCIMS offers a broad range of capabilities and applications, from a career suite to job postings management to a CRM. There’s an analytics dashboard, applicant tracking, email and messaging capabilities, and a video suite that allows you to personalize and humanize your hiring process. is clearly doing something right.

Price 128

Price CRM User-Generated Analytics 128

Martech

JANUARY 7, 2025

Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms.

SEO 114

SEO Logistics User-Generated Finance 114