Search Engine Land
MAY 15, 2023
After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.
Search Engine Land
FEBRUARY 2, 2023
When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. SEO as a product means product management is applied to search engine optimization For a long time, SEO was all about keywords, particularly how many and which ones to use on your pages.
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Hubspot Marketing
MARCH 18, 2020
Digital Marketing Specialist. Skills needed: Writing, editing, problem-solving, experience with programming and technical thinking, analytics, spreadsheets, drive, the ability to adapt. Customer-facing roles, then, will onboard customers, source and contact them, and identify and ease pain points they might have in their journey.
Adobe Experience Cloud Blog
JANUARY 15, 2016
A recent report by Forbes Insights entitled “The Predictive Journey” surveyed 308 CMOs and business unit directors, and found that nearly half of the organizations deeming their usage of predictive analytics to be “highly advanced” credit the technology with increasing their ROI by more than 25%.
Adobe Experience Cloud Blog
APRIL 17, 2014
Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Once you have top-level buy-in, take a look at your marketing department. Change management can be intimidating, and adopting marketing automation is definitely a process.
Sprout Social
JULY 30, 2018
Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Yes, this is a little plug for Simply Measured (Advanced Analytics).
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.
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