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The Future of Digital Marketing: AI and Automation (6 Tips)

Jeff Bullas

ChatGPT, a generative A.I. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. was granted a user-friendly interface ( the initiation ), making it accessible for the humble masses to play and have fun. From zero to 100 million users in 8 weeks.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

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3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

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5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

Digital Marketer

The digital marketing software market is valued at $60.3 With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. over the next decade.

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Marketing analytics and generative AI: What’s in store for marketers

Search Engine Land

Generative AI has emerged as a driving force in the marketing industry. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and uncovering its potential to drive data-driven decisions and insights.

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How to integrate user-generated content into your SEO strategy

Search Engine Land

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. Users are migrating searches to platforms where first-hand experience is more obvious.

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21 Powerful Analytics Tools for Digital Marketing

Sachs Marketing Group

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. Are you struggling to make sense of the vast amount of data generated from your digital marketing efforts? Our SEO team lives in Ahrefs!