Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well. AVON, Conn., (May About Adams & Knight.

Digital Marketing 130

Digital Marketing Transform PR Marketing 130

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

PR 246

PR Digital Marketing Education Management 246

Orbit Media Studios

MAY 18, 2022

Whatever your digital marketing goals, visuals can help. Without good use of marketing visuals, these things are possible, but not as likely. If you add campaign tracking code to the link, you can see the actual traffic from the post in Google Analytics. Authority: Contributions in digital PR.

PR 118

PR SEO Analytics Marketing 118

Neil Patel

DECEMBER 9, 2021

Here’s what downvotes on Twitter could mean for digital marketers and how you can prepare. 4 Ways Twitter Downvotes Could Impact Digital Marketing. I’ve seen a lot of conversations around how this new feature will change the Twitter landscape for digital marketers. Twitter Downvotes: Conclusion.

Digital Marketing 101

Digital Marketing Entertainment Marketing Marketers 101

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head.

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. AVON, Conn.,

Health 130

Health PR Analytics Influencer Marketing 130

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Search Engine Land

NOVEMBER 9, 2023

Use data and analytics to track their progress and measure the success of their campaigns. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset.

SEO 113

SEO PR Transform eCommerce 113

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Exposure Ninja

MAY 3, 2024

By providing value, engaging consistently and fostering genuine connections, you can turn these relationships into long-term support for your link-building and digital marketing efforts. These marketers should have content marketing experience and digital PR experience.

PR 52

PR Digital Marketing Analytics SEO 52

Backlinko

APRIL 17, 2024

Here’s our top on-page SEO service pick: Greenlane Marketing Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics. We don’t keep a sales pipeline either.

SEO 117

SEO eCommerce PR Non-Profit 117

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. Hiring talent with analytics experience. Consumer privacy is also a significant consideration.

Digital Marketing 23

Digital Marketing PR Analytics Copywriting 23

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 101

Retail Branding User-Generated SEO 101

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics.

eCommerce 84

eCommerce PR User-Generated Marketing 84

AWeber

APRIL 11, 2024

For example, digital marketing agency NP Digital shares marketing tips that appeal to its target audience. If you don’t have enough analytics history to determine your best posting times, you can start with general posting guidelines and improve as you go. #8

Non-Profit 77

Non-Profit Branding Entertainment PR 77

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics.

Transform 105

Transform PR Marketing Marketers 105

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 111

PR Social Media Marketing Management Analytics 111

Exposure Ninja

SEPTEMBER 18, 2023

You’ll learn the importance of product and price, the difference between outbound and inbound, why TOFU isn’t something you eat, and why you may get a higher ROI by learning how to use just one digital marketing channel (rather than several). Some of our favourites are: Adam Erhart Analytics Mania Vanessa Lau Film Booth.

PR 52

PR Copywriting Marketing Marketers 52

Orbit Media Studios

JULY 27, 2022

Suppose you wrote a how-to post about Google Analytics. You search for the potential target keyphrase “how to share access to Google Analytics” and see a lot of videos. I worked with an established brand on a play like this, and the PR team were surprised to see which publishers were actually ranking for these queries.

SEO 100

SEO PR Manufacturing Analytics 100

Exposure Ninja

MAY 26, 2023

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Digital PR is one of the areas of digital marketing that we expect to take an even bigger role in the world of AI search.

PR 98

PR User-Generated Marketing Marketers 98

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete.

Branding 52

Branding PR Copywriting Logistics 52

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. Million Via SEO Migration strategy for the win.

Transform 135

Transform Non-Profit Health SEO 135

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Orbit Media Studios

JANUARY 16, 2024

This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts. But there is rarely one correct answer in digital marketing. But I also know that the goals of readers and marketers are not always 100% aligned. There would be no cookies or Analytics.

PR 127

PR SEO Place Promotion 127

Search Engine Land

OCTOBER 28, 2022

” John McAlpin , Director of SEO Strategy, Cardinal Digital Marketing. As such, it is hard to dominate all skills (Technical, Data, Content, PR, Story Telling, Management and more). Mike Grehan , SVP of Corporate Communications, NP Digital. I’d say that’s pretty spot-on. Adaptability . ” 11.

SEO 125

SEO PR Finance B2C 125

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. In their own words: The performance marketing partner for modern brands. Pinckney Marketing.

Management 88

Management Real Estate Branding Food 88

Exposure Ninja

AUGUST 21, 2023

Many of the Google Analytics certification exams are at least an hour long, so only dedicated people with knowledge of the tool will pass these exams. Google Analytics Certifications Google is not currently offering a Google Analytics certification because it’s moving from Universal Analytics to Google Analytics 4.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. I often would joke with him that I could tell if he was in a good mood or not based on how he delivered his trademark opening: “talking about his favorite subject – like all other marketers…himself!”

Thought Leadership 117

Thought Leadership PR Digital Marketing Analytics 117

Exposure Ninja

MAY 3, 2024

This includes email and connecting with journalists on X (formerly known as Twitter), Qwoted or PR Newswire. Below is a link we earned by creating content based on a survey we took of many digital marketing professionals. Examples of PR distribution sites include PR Newswire and Prowly.

PR 52

PR SEO User-Generated Digital Marketing 52

Search Engine Land

APRIL 18, 2023

You can also do a breakout looking at how SEO is compared to other marketing channels (paid and direct, but you can also split out things like PR if it lives separately). Another benefit of using Looker instead of third-party tools is connecting directly with Google Analytics and Search Console data. Make sure to save.

SEO 97

SEO Analytics PR Branding 97

Power Digital Marketing

JANUARY 19, 2023

By leading with context in their marketing reports, brands can ensure every stakeholder stays on the same page (literally). Depending on the digital marketing report’s purpose and intended audience, the comprehensive overview should also elaborate on three essential components. The keyword here is “vital.”

Logistics 52

Logistics Marketing Marketers Analytics 52

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. Probably not.

Education 134

Education Marketing Marketers Digital Marketing 134