Martech
AUGUST 19, 2024
Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.
Econsultancy
MARCH 21, 2022
Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022. ” Platforms like Heap.io
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Set Up
SEPTEMBER 17, 2024
With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.
Hootsuite
APRIL 26, 2023
Social media market research can offer real-time insights with extreme speed and accuracy—pull an analytics report , and it’ll give you the scoop about what’s happening this very minute. Social analytics tools allow you to see exactly what kind of content clicks with your audience. Learn more about social media analytics here.
Hubspot Marketing
DECEMBER 10, 2019
However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. However, digital technologies are providing new ways to supplement this information.
Hootsuite
JUNE 28, 2023
Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?
Buffer Marketing
FEBRUARY 27, 2025
" Substack’s limitations : While Substack is great for simplicity, it does have some limitations—especially when it comes to customization, design, and analytics. " Try: "Every week, I break down digital marketing trends into actionable strategies—so you can grow your brand without the guesswork."
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