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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

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How CX analytics platforms are improving customer journeys

Econsultancy

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022. ” Platforms like Heap.io

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How to Use Social Media for Market Research

Hootsuite

Social media market research can offer real-time insights with extreme speed and accuracy—pull an analytics report , and it’ll give you the scoop about what’s happening this very minute. Social analytics tools allow you to see exactly what kind of content clicks with your audience. Learn more about social media analytics here.

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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. However, digital technologies are providing new ways to supplement this information.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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Agile SEO: A playbook for online brand management

Search Engine Land

However, that method is not the best for keeping up with the fast pace of SEO and digital trends. Each iteration involved analyzing performance using tools like Google Analytics and Ahrefs. When I first began my career in project management, I favored the traditional method for its reliable and proven roadmap.

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The Best Marketing Conferences of 2020

Marketing Insider Group

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more.