Trade Press Services Newsletter

JANUARY 9, 2025

Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Be proactive in acquiring and leveraging new technologies.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Marketing Insider Group

JUNE 18, 2024

The AIDA Model is applicable in various sales and marketing contexts, from print ads and TV commercials to direct mail and face-to-face selling. Traditional methods like cold calling and direct mail give way to digital approaches that harness the power of data analytics and automation.

Transform 120

Transform Direct Mail Customer Journey User-Generated 120

Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. AI makes data analysis, insights generation and even predictive analytics easier.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Martech

JANUARY 13, 2022

Marketing analytics to prove and improve business impact. Marketo Engage includes five essential capabilities: content personalization, cross-channel engagement, experience automation, sales partnership, marketing impact analytics. Direct mail. Mobile to communicate with customers using mobile devices. Lead management.

Marketing Automation Platform 126

Marketing Automation Platform CRM Direct Mail Price 126

Martech

APRIL 8, 2022

MOps leaders are constantly testing and evaluating, and we are often the team that houses the new analytics team of modern data scientists. We’re kids waiting for presents under the holiday tree, even though we know some of the new toys will be short-lived and discarded by the new year. S cientists.

Transform 122

Transform New Technology Direct Mail Marketers 122

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Marketers 130

Marketers Marketing Finance New Technology 130