Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Rock Content

MARCH 21, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Extra tip: The user’s search intention is fundamental in digital internationalization and SEO.

Global Marketing 80

Global Marketing Marketing Strategy SEO User-Generated 80

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings.

PR 103

PR Customer loyalty User-Generated Marketing 103

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. There are several good online tools to help you with your research.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Hubspot Marketing

MAY 29, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 129

Marketing Strategy Content Marketing Gen Z Whitepaper 129

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Pruning should be a regular part of your content marketing strategy. You can find a lot of valuable performance data using free tools like Google Analytics and Google Search Console. The same concept goes for your website.

SEO 145

SEO eBook Health Marketing Strategy 145

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, that doesn’t mean you don’t need a strategy behind them.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Hubspot Marketing

JANUARY 20, 2023

These 24 ideas cover content, advertising, social media, SEO, and lots more. To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. For more marketing strategies, check out this episode of Marketing Against the Grain. Find SEO keyword opportunities on your website.

eBook 135

eBook CRM User-Generated Marketing 135

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. According to recent statistics : 70% of marketers invested in SEO in 2021. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Rock Content

JUNE 27, 2023

Search Engine Optimization (SEO) One of the most powerful ways of bringing constant visibility to your brand isn’t paid. The techniques, actions, and tools that make your brand climb those spots are called Search Engine Optimization , or SEO. Thus, SEO is essential when it comes to Digital Marketing for small businesses.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Hubspot Marketing

SEPTEMBER 27, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the ‘dark web’ to proven strategies in repurposing content. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast.

SEO 62

SEO Whitepaper B2C Transform 62

Customers.ai

JANUARY 26, 2024

Integration with marketing platforms: Facilitates seamless data flow from various marketing channels for better lead management. Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. Lead scoring: Assesses and ranks leads based on their engagement and potential value.

CRM 111

CRM User-Generated Analytics Marketing 111

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

SMA Marketing

DECEMBER 18, 2023

Beyond crafting clever copy and catchy headlines, the responsibilities of a content marketer extend into strategy, analytics, and a profound understanding of the target audience. They are strategic storytellers and digital communicators who play a pivotal role in a brand’s online presence and marketing efforts.

Content Marketing 52

Content Marketing Analytics Marketing Marketers 52

Rock Content

MAY 12, 2023

The concept of marketing doesn’t change, but the methodology has evolved over the centuries. Digital marketing is done via the Internet. It involves: Email campaigns Social media posts and ads Commercial websites Blogs Newsletters Videos Ebooks What Is Remote Digital Marketing? What Do Remote Digital Marketers Do?

Digital Marketing 80

Digital Marketing eBook Marketing Marketers 80

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. In fact, 50% of marketers track link traffic from social media posts (e.g.,

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Orbit Media Studios

SEPTEMBER 20, 2022

Each of the items here are aspects of content strategy, including content formats and promotion channels. We’ll group these into six general content marketing strategies. Of all the formats included as possible responses, guides/ebooks and gated content are the top answers among bloggers who report “strong results.”.

B2C 145

B2C eBook Analytics Promotion 145

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audits optimize the performance of existing content and enable data-informed strategies for new content. Google Analytics. Increase content shareability.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

SMA Marketing

DECEMBER 18, 2023

Once seen as a “nice to have” ~ as in “it would be nice to have a blog” or “when we reach a certain size, we’ll start doing email marketing” ~ growth-driven organizations now realize they can no longer wait until “someday” to begin using content in their online marketing, sales, and customer success strategies.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Unbounce

MARCH 12, 2024

Ebooks and guides Pen a page-turning ebook thriller, a guide to urban beekeeping, or a cookbook with the delicious recipes your grandma brought over from the old country. Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. What are they doing well?

Product 59

Product eCommerce eBook Shipping 59

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. Image Source Khatwani recalls that his team played detective with their analytics. Think free ebooks, webinars — the good stuff," he says.

eBook 109

eBook Customer Journey User-Generated Marketing 109

Exposure Ninja

APRIL 17, 2023

In fact, 55% of marketers we surveyed said their biggest marketing challenge is understanding why their target audience doesn’t convert , and 31% struggle to understand what their target audience wants. Struggling with the Google Analytics 4 puzzle? Learn more about the most profitable metrics in Google Analytics 4.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Martech

APRIL 28, 2023

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Up to 44.5%

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Search Engine Land

MAY 13, 2024

Use tools like Google Analytics or your email marketing platform’s built-in analytics to keep a pulse on your campaigns. To make paid advertising work for your B2B content marketing strategy, you need to be strategic and intentional every step of the way. Trust me, the payoff is worth it. Guest posting.

Whitepaper 105

Whitepaper Thought Leadership User-Generated Key Performance Indicator 105

DIY Marketers

OCTOBER 20, 2022

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Not only that but the launch and shift to Google Analytics 4.0 Here’s how several marketers have dealt with these issues in their businesses. Leaving Facebook for SEO Marketing.

Marketing 108

Marketing Marketers CRM Law 108

Exposure Ninja

NOVEMBER 27, 2023

It’s a myth that content marketing is only good for building awareness. An effective content marketing strategy, done in the right way, can help you attract quality potential clients. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. It improves visibility and discovery.

Content Marketing 52

Content Marketing Law eBook Marketing 52

Vertical Response

FEBRUARY 20, 2023

Comparing month-over-month results ensures that any changes from specific campaigns can be quickly identified and adjusted appropriately to ensure the maximum effectiveness of your hard-earned marketing dollars! In order to run a successful marketing campaign, you need to start by clearly defining your target audience.

Marketing 68

Marketing Marketers Email Marketing eBook 68