Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. But modern SEO hasn’t been the easiest thing to confine to a static set of metrics. Traditionally, SEO efforts that could rely on more technical strategies were easier to measure.

SEO 92

SEO Thought Leadership Analytics CMO 92

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. Google Analytics will be key here, as will campaign URLs.

Content Marketing 136

Content Marketing Key Performance Indicator User-Generated Whitepaper 136

Rock Content

SEPTEMBER 9, 2023

Placing an order is a quick and straightforward process. Integration and API Depending on tier level, WriterAccess comes complete with access to tools like Getty Images, Shutterstock, Copyscape, Surfer SEO, and more. Platform analytics and reporting Users can access analytics tools to assist with SEO, performance, use history, etc.

Price 93

Price Copywriting Analytics Communications 93

Marketing Insider Group

DECEMBER 20, 2021

If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. Google Analytics. This means everything.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Marketing Insider Group

FEBRUARY 14, 2023

Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. XYZ is back in-stock for a limited time only Free Ebook inside! Dollar Shave Club) You left your stuff at our place… (Shinesty) Hey, forget something? P.S. We’ve included a bonus hack at the end of this article… Don’t miss out!

Gen Z 128

Gen Z eBook Digital Marketing SEO 128

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. However, you may want to skip or limit your SEO marketing efforts if you do not provide local services.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. Every audience has different habits, though.

Thought Leadership 110

Thought Leadership Inbound Marketing Promotion User-Generated 110

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Having a plan in place ensures you’re not needlessly eating into your profits, as well as that you’re spending your money in the right places.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. Seriously, nothing.).

Customer 145

Customer eBook Whitepaper User-Generated 145

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Skills needed: Writing, editing, problem-solving, experience with programming and technical thinking, analytics, spreadsheets, drive, the ability to adapt. SEO Strategist. Social Media Team. Potential roles.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Demand generation isn’t a quick fix. Pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

OnPassive Marketing

OCTOBER 1, 2022

On the other hand, growth marketing is a more modern approach that relies on data and analytics to find and reach new customers. Growth marketing is a relatively new field that uses data and analytics to drive incremental growth. On the other hand, growth marketers rely on data and analytics to guide their decision-making.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Data Analytics: The Compass to Your Revenue Last but definitely not least, let’s talk data. And for that, your website needs to have the right elements in place.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Data Analytics: The Compass to Your Revenue Last but definitely not least, let’s talk data. And for that, your website needs to have the right elements in place.

Transform 52

Transform SEO COS Digital Marketing 52

Neil Patel

JANUARY 8, 2021

In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: Appearing in video search results Reaching the right audience Converting users into subscribers and, ultimately, paying customers. If you’re totally new to SEO, you might find this video helpful.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

CMO 116

CMO Marketing Marketers SEO 116

Duct Tape Marketing

OCTOBER 29, 2012

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you. Google Analytics Multi Channel Funnels. Keep up with Analytics blog ). 1) Multi-Channel Funnels. 4) Social Conversion Goals.

Analytics 73

Analytics Inbound Marketing eBook SEO 73

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Buyers search heavily, so SEO matters. Marketing Analytics Support Customer Journey Tracking Do you know where your audience is within the life cycle? Marketing analytics can help. Look for signals in your marketing analytics.

Customer Journey 104

Customer Journey Transform Content Marketing Thought Leadership 104

Neil Patel

JANUARY 18, 2022

The creme-de-la-creme on the market (see below) offer robust analytics to help you figure out what’s working and what you need to send to the trash bin. Unbounce Pros: 100+ AI-powered landing page templates integrates with WordPress, Google Ads, Salesforce, Marketo, and other popular emails, CRM, and analytics tools. The result?

Price 109

Price CRM Analytics Digital Marketing 109

Marketing Insider Group

MARCH 2, 2021

Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Source: CoSchedule. Why is Content Gap Analysis Important?

Customer Journey 127

Customer Journey Market Research SEO Content Marketing 127

Neil Patel

JANUARY 11, 2021

Facebook offers a variety of filters on the left sidebar to view search results for people, pages, places, groups, and more. It is especially great for businesses looking for a local audience by allowing them to filter their results using the Near this place field. Documents, eBooks, and Presentations. LinkedIn People Search.

eBook 144

eBook Entertainment Place Management 144

Rock Content

MAY 29, 2020

It can be easily measured by a tracking tool such as Google Analytics. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. Again, the tool you use to track, such as Google Analytics, will provide that information.

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Exposure Ninja

DECEMBER 3, 2023

Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. YouTube ads appear in a few different places. Learn when it's time to change Download this eBook Why Should Law Firms Use PPC Ads? Keyword research Review your SEO keywords and identify the keywords you want to target with PPC.

Law 52

Law User-Generated eBook Digital Marketing 52

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. Why are they downloading your ebooks? Content Marketing Strategy.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Rock Content

JUNE 4, 2020

Search Engine Optimization (SEO) data: this can be a great source, but you have to know what to look for — otherwise, you risk being flooded with data and no actionable insights. Jey Pandian’s 10-step guide to create precise buyer personas with SEO data is an amazing resource to walk you through the process.

B2C 75

B2C Finance Transform eBook 75

Neil Patel

JULY 31, 2021

Desire: Then, your goal should be nudging prospects from simply thinking they like something to actively wanting it, possibly by making proposals or carefully placing glamorous adverts for repeat exposure. For example, you might use Google Analytics or email automation software to measure your success rates.

User-Generated 145

User-Generated Analytics Product Millennials 145

Marketing Insider Group

JUNE 22, 2020

In order to do that we must place customer insights ahead of internal demands. Buyers search heavily, so SEO matters. Marketing Analytics Support Customer Journey Tracking. Marketing analytics can help. If a buyer completes a form for an awareness level ebook, they are information-gathering. Quick Takeaways.

Market Trends 114

Market Trends Content Marketing Customer Journey Transform 114

Adobe Experience Cloud Blog

JUNE 5, 2018

What keywords are to SEO, hashtags are to social media. since analytical software tends to attribute traffic coming to your site from Instagram as direct traffic. Lead magnets can be PDFs, webinars, or ebooks, something that provides excellent value to the reader and is related to what your business offers. Focus on Hashtags.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. With SEO and social media marketing, you can direct organic (and qualified) traffic to your brand’s website’s blogs or to other content. How about premium content like ebooks?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Sachs Marketing Group

JUNE 21, 2023

By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. Beyond visibility, SEO also emphasizes providing valuable and relevant content. This awareness is crucial for attracting and retaining customers.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 74

Transform Analytics Inbound Marketing CRM 74

Exposure Ninja

AUGUST 3, 2022

Don't hire a web design agency until you've read this eBook Download this eBook. With Shopify 2.0 , it’s possible to include a meta description within each product page, customisable URLs, discount card creators and analytics to track performance. Watch our video on SEO Shopify optimisation. will help with this.

eCommerce 52

eCommerce Price SEO eBook 52

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Analytics platforms.

Management 79

Management User-Generated CRM Inbound Marketing 79

Hubspot Marketing

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Analytics 145

Analytics User-Generated eCommerce Millennials 145

Duct Tape Marketing

JULY 7, 2015

It’s not that they were just awful in the first place, (well, some were) it’s that every site, just like every business, needs to evolve. Do you have access to Google Analytics? – I know, weird question, but you might be surprised how many sites have analytics installed the owners have no idea how to access the data.

eBook 72

eBook Analytics CRM SEO 72

Marketing Insider Group

AUGUST 30, 2021

This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. See what I mean?

Whitepaper 115

Whitepaper CMO Marketing Marketers 115

Duct Tape Marketing

JANUARY 14, 2013

The content created around these foundation themes will become the backbone of your SEO efforts. (I Month 4 – Create a Point of View eBook. This month comes with one and only one task – create an eBook that will be the backbone for your lead capture program. I wrote more about a Total Content System here.).

eBook 78

eBook Advertising Advertisers Analytics 78