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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Further reading: SEO Strategy: How to Create an Effective Plan 2. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Knowing this will inform everything from the language you use to your local SEO strategy. Ebooks: Good for lead generation and comprehensive guides.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Martech tools: HubSpot: For content management and analytics.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Research and analytical skills. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

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How to Repurpose Old Blog Content for New Audiences

Marketing Insider Group

This approach not only expands the lifespan of your content but also improves SEO performance by re-engaging with topics that already perform well. Recycling old blog posts boosts SEO by targeting new keywords. Identify high-performing blog posts by analyzing website analytics, particularly pages with strong engagement metrics.

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How to prioritize technical SEO tasks

Search Engine Land

Great content is essential, but technical SEO is the foundation that supports it. Technical SEO often feels like no man’s land. As the SEO, you’re stuck in the middle, the bearer of bad news, responsible for creating a technical SEO roadmap. For me, as an SEO, this can be considered a lost battle. The problem?

SEO 67