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Further reading: SEO Strategy: How to Create an Effective Plan 2. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Knowing this will inform everything from the language you use to your local SEO strategy. Ebooks: Good for lead generation and comprehensive guides.
Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Martech tools: HubSpot: For content management and analytics.
Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,
After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Research and analytical skills. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?
Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.
This approach not only expands the lifespan of your content but also improves SEO performance by re-engaging with topics that already perform well. Recycling old blog posts boosts SEO by targeting new keywords. Identify high-performing blog posts by analyzing website analytics, particularly pages with strong engagement metrics.
Great content is essential, but technical SEO is the foundation that supports it. Technical SEO often feels like no man’s land. As the SEO, you’re stuck in the middle, the bearer of bad news, responsible for creating a technical SEO roadmap. For me, as an SEO, this can be considered a lost battle. The problem?
He generates most of his websites traffic with SEO and YouTube content. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. This programmatic SEO strategy ensured they had a page for every tutoring need.
They’re asking questions like “What is SEO software?” Here’s how: First, log in to Google Analytics to see which topics and formats drive the most valuable traffic to your site. Try blog posts, videos, lead magnets , ebooks, infographics, success stories, interactive content, and more. The other half?
I caught up with Irina Maltseva, the Growth Lead at Aura, and she gave me the scoop on how AI is helping her out: AI tools like AI Content Helper by Ahrefs and Clearscope have seriously sped up marketing tasks, especially SEO and content creation. One of the tools I use for this purpose is Surfer SEO. Instead, use the customers name.
Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. It’s time to learn.
So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.
TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Content downloads : Offering ebooks, whitepapers, and other resources. Lets do it. Product promotion : Highlighting specific products or services.
We fed it several books’ worth of data, used it for everything from analyzing sales call transcripts to technical SEO audits, and compared it to its sibling o1 and archrival Claude. If your work is analytical, strategic, and involves large volumes of data, o1 pro’s capabilities could justify its premium price.
A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites. Here are the analytics tools that we need to put in place. 05:44] One word: Branding!
You can also use SEO for brand visibility. Content upgrades can take many forms: Checklists Cheatsheets Templates Swipe files Spreadsheets Mini ebooks Data reports Quizzes Email courses HubSpot often deploys this strategy. Brian Dean, a founder of SEO site Backlinko, used content upgrades to boost conversion rates by 785%.
In the LinkedIn ad below, Microsoft prompts users in the banking space to download an eBook. Search engine optimization (SEO) costs less than paid media, but it can take three to twelve months to see optimal results. Paid ads platforms offer detailed analytics so you can see how your ads are doing. You can measure results.
Robust analytics tie directly to revenue so you can see the impact of your program. Kit (formerly ConvertKit): Email marketing for solopreneurs selling digital courses and products Source: Kit Kit is an email marketing platform designed for creators and solopreneurs who sell digital products like courses, ebooks, or coaching services.
Mailchimp Ecommerce analytics tools Tracking and understanding user behavior, traffic patterns, and overall return on investment (ROI) is an essential part of ecommerce success. The following ecommerce analytics tools can help you stay ahead of the game.
Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Leads may be less interested or not a good fit.
Key Roles & Costs: CMO/VP/Director of Marketing: Average Monthly Salary: $15,363 $29,732 Benefit: Strategic vision and leadership Drawback: Budget breaker for most small businesses Marketing Specialists (SEO, content, email, analytics, etc.): Download The Fractional CMO Agency Model eBook.
Real-Time Analytics – Monitor campaign performance with live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter that inspects click traffic and – if determined to be of non-human or machine origin – removes it from reporting and engagement data.
This could be blog posts, ebooks, case studies, webinars, or videos. Analytics Tools : These show you how people use your website. Google Analytics is a popular one. This could be blog posts, ebooks, or webinars. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see.
Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. Use Analytics to Refine Your Hashtags Monitor which hashtags are driving the most engagement using analytics tools. Hashtag search here works like standard keyword search as they have SEO benefits. What Is a Hashtag?
Real-Time Analytics – Monitor campaign performance with live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter that inspects click traffic and – if determined to be of non-human or machine origin – removes it from reporting and engagement data. “ Abandoned cart sales.
They use display advertising and sell multiple machine learning ebooks and tutorials. Even the subniches like SEO and content marketing have 100% keyword difficulty. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.
My digital marketing company uses technical SEO checklists and evergreen guides straight from our blog to help customers make decisions. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative.
Testing lives and dies by analytics, so I encourage your marketing team to track data thoughtfully as they scale operations. McKinsey research backs up the value of analytics: Companies that effectively use analytics in service of marketing and sales performance are 1.5x
This led to a tough pruning process and a new SEO governance model, making sure future work is closely tied to measurable results. Amplitude (06:06): Product analytics company where Aditya previously led marketing; the origin of his first flagship book project with Animalz. So, like, SEO isn’t going to work for them.
They act as LinkedIn’s version of SEO Tags. The State of AI-Driven Sales in 2025”) Break content into skimmable, SEO-friendly H2s Link hashtags to content themes, not just trending terms 4. Content Performance Audit : If you’ve already posted on LinkedIn, check analytics. Great for thought leadership or SEO-style positioning.
The attendees are almost all from the marketing teams (used to be a lot from SEO and other teams), about half are from agencies (tells me they are finally getting it), and the questions the attendees ask are based on experiences (they are at least trying it). Companies will get serious about hiring content talent.
One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Click the “Audience” tab. Expand “Demographics.”.
On-page SEO Make sure your blog posts are optimized for search engines. Off-page SEO Off-page SEO is all about building backlinks to your website. You can use Google Analytics to get an idea of who’s reading your blog. If you don’t have Google Analytics set up on your site yet, now’s the time to do it.
SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. Table of Contents What do SEO services do? What do SEO services do? What do SEO services do?
To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. Choosing an SEO agency based on their skills and achievements is more important than where they are.
Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. But how does YouTube SEO work? YouTube SEO Tips. Now, most of the SEO tips above rely on you identifying a keyword and promoting your video correctly. YouTube SEO Tools.
Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Social Media Analytics " by quintly. SEO Training Course by Moz " by Udemy. Advanced SEO: Tactics and Strategy " by Udemy. " SEO " by QuickSprout.
Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. SEO can be confusing.
“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. These analytics aren’t about data.
Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, some unique challenges face the travel sector.
Audience Analytics: AI can help you better understand your audience through data analysis. This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data.
To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Curious how our former HubSpot Head of Content SEO Aja Frost put together our content strategy? Here it is. Define your goal.
These 24 ideas cover content, advertising, social media, SEO, and lots more. To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Find SEO keyword opportunities on your website. Pro tip: Use HubSpot’s SEO Marketing Tools to monitor your SEO performance on auto.
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