Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them. As Gigi Robinson , creator economy educator and speaker, said, “Some people blow up. You need to show up consistently, refine your strategy, and adapt to what works well.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Source Whats next?

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

Duct Tape Marketing

AUGUST 30, 2024

This strategic pivot not only clarified their offerings but positioned Cedar Ridge for substantial growth in their niche market. Are we analytical? Content and Advertising: Use these tools to educate and engage potential customers. Brand strategy development also includes things like how we want to be perceived. Are we fun?

Marketing Strategy 88

Marketing Strategy Customer Journey Marketers Marketing 88

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Data-driven growth also involves being adaptable.

User-Generated 57

User-Generated Influencer Marketing SEO Marketers 57

Sprout Social

MAY 29, 2025

Visible logos on ads can drive 5x ROI on Facebook Research from Meta and Analytic Partners reveals that making your logo visible, especially within the first two seconds of an ad, can result in 5X higher ROI on Facebook. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Blog Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Marketers 145

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Email marketing. Event marketing. Video marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

MAY 22, 2023

Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Draft a script for a web series that educates viewers about [topic]. Digital Marketing Analytics 23. What are the best website analytics tools B2B businesses can use? Video Marketing 65.

Digital Marketing 27

Digital Marketing Promotion Marketers Marketing 27

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Engagement.

Key Performance Indicator 145

Key Performance Indicator Education Video Marketing Entertainment 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. How to Use Video Marketing?

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Sprout Social

OCTOBER 14, 2020

It’s educational and exciting for their customers as they mull over how to customize their boxes, and provides a quick intro to the FabFitFun brand and their high-quality products. Use previous content’s success to inspire new videos. Use previous content’s success to inspire new videos. Make your videos accessible.

Key Performance Indicator 145

Key Performance Indicator Transform Analytics Shipping 145

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. Educational webinars are likewise a safe bet.

Education 128

Education Promotion Food Analytics 128

Adobe Experience Cloud Blog

APRIL 13, 2017

Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. Minimum investment, maximum education and networking benefits. Be sure to grab your lunch (or a cocktail) and head over to the Partner Theater to maximize your content consumption.

Thought Leadership 122

Thought Leadership Transform Marketers Marketing 122

Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. Its visual workflow builder lets you create automated sequences for different membership types while detailed analytics reveal which programs attract and retain members most effectively.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)?

Analytics 133

Analytics SEO Promotion Food 133

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Simplilearn’s Digital Marketing Specialist. The following is an in-depth look at each educational resource based on rank: 1. Purdue Digital Marketing Training.

Digital Marketing 117

Digital Marketing Analytics Marketers Marketing 117

Neil Patel

FEBRUARY 3, 2023

Like this search I put in for a recipe of the “viral Tunacado sandwich” from Joe and the Juice: With more creators making haul videos and more users shopping on TikTok , it only makes sense for Google to connect users with what they’re looking for. To name a few, I believe SEO, video marketing, and branding are here to stay.

User-Generated 145

User-Generated SEO Transform Entertainment 145

TechWyse

FEBRUARY 15, 2022

How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging. They also provide your brand with the chance to educate and make an emotional connection through storytelling. Wrapping Up.

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52

Sprout Social

DECEMBER 8, 2022

It’s an educational moment within an immersive visual experience. Educational or how-to content. Explainers and how-to videos are the most popular type of marketing video among brands and consumers. It’s so popular, TikTok formed #LearnOnTikTok , a program to create educational content. Predictions.

Education 138

Education Key Performance Indicator Entertainment User-Generated 138

Marketing Insider Group

JUNE 16, 2020

Video content marketing is strategic. It’s more than sporadically producing and publishing disconnected videos across random channels on an inconsistent schedule. Successful video marketing involves research, planning, and optimization. But Why Video? Video emails that add a new dimension to your eDMs.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Hubspot Marketing

APRIL 6, 2021

If you're one of those businesses that doesn't see much traction despite having a huge following, it's time to use content marketing to your advantage. Track the performance of your content campaigns using HubSpot's analytics software. It helps your audience connect with you and gives them information needed to make educated purchases.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video specs.

Transform 145

Transform Promotion User-Generated Management 145

Neil Patel

DECEMBER 30, 2022

Pay Attention to Analytics. Video analytics will inform your decisions because they tell you how well your video content performs. Therefore, consistently giving analytics the attention it deserves will pay off in the long run. Here are just a few of the video analytics to track: Views. Conclusion.

SEO 119

SEO User-Generated Analytics Video Marketing 119

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Leverage native YouTube analytics to help you analyze your tests.

Customer Acquisition 98

Customer Acquisition Analytics Education Entertainment 98

Exposure Ninja

JUNE 23, 2022

Which Skills Do You Need for Digital Marketing Success? Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. Featured Tool: Free Video Marketing Starter Pack + Templates.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

NOVEMBER 16, 2017

Data scientists care about three types of analytics: Descriptive. What are marketers doing with these types of data today? Most marketers collect descriptive analytics. Few marketers use predictive analytics. Prescriptive analytics kick things up a notch, beyond where most marketers are today.

Transform 111

Transform Analytics User-Generated Marketers 111

Digital Marketer

JULY 11, 2023

Determine Your Video Marketing Goals Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy. You also need to determine why you want your videos to go viral.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. Then, compare these metrics after your video launches.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Customers.ai

FEBRUARY 6, 2024

When you market to the top of the funnel, your objective is awareness. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel? How can analytics tools improve top of funnel marketing?

Marketers 102

Marketers Marketing Entertainment User-Generated 102

Sachs Marketing Group

DECEMBER 1, 2023

Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational. Analytics play a crucial role in understanding what types of content perform best and informing future content decisions. Remember, content marketing is a long-term strategy.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97