Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3% Want more details?

eCommerce

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. ⚡ Need Instagram help?

User-Generated

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Of course, thats a massive generalization.

Gen Z

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. 💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.

Advertisers

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding

Buffer Marketing

OCTOBER 29, 2024

Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial.

User-Generated

Buffer Marketing

AUGUST 28, 2024

Think user generated content (UGC) , memes, and polls. Instagram Stories are also an excellent way to promote your existing content, engage your existing followers, and use Instagram’s many features like answering questions, running polls, timers, etc. It’s entertaining and relatable for the viewers watching.

Entertainment

Buffer Marketing

FEBRUARY 12, 2025

Instead, use social posts to help and entertain your potential buyers. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content. For example, BetterUp often promotes its live webinars using LinkedIn. Customer feedback matters, even the not-so-good ones.

Social Media Marketing

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Creating generic content and hoping it sticks is like throwing spaghetti at the wall.

User-Generated

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making.

User-Generated

Buffer Marketing

JULY 10, 2025

Use Instagram analytics to understand your audience 5. Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. Lean into trends.

User-Generated

Sprout Social

JULY 25, 2025

million users spending nearly 2 hours a day across more than six platforms, it’s tough to stop the scroll. Show that real people enjoy your brand by sharing user-generated content (UGC) and real testimonials. Use humour UK social media users love dry, topical or self-deprecating humour. And with 56.2 But timing matters.

Branding

Sprout Social

AUGUST 6, 2025

It entertains and informs, even as aspiring students explore options, engage with university content and decide where to study. They’re using the network to cater to a new generation of audiences shaped by social media, and with different values, expectations and ways to engage with the world.

Education

Buffer Marketing

OCTOBER 31, 2024

Grab a handful from this list, put your own spin on them, and voilà —  a jam-packed Instagram content calendar that entertains and inspires your followers. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. 🌱 New to Instagram?

Transform

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.”

Social Media Marketing

SocialPilot

JUNE 27, 2025

High-performing strategies reverse-engineer content from real marketing outcomes—whether that’s getting demo signups, boosting add-to-cart rates, or generating qualified leads. GA4 (Google Analytics 4): Dive into user journeys, interests, and referral sources. Social isn’t the sideshow anymore. It’s a frontline growth engine.

Thought Leadership

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership

Hootsuite

MAY 1, 2025

With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Heres why: The trust factor.

Influencer Marketing

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated

Hootsuite

JULY 15, 2025

To maximize your effectiveness, consider strategies like zero-click content that can keep users engaged without leaving the platform. Clicks How many times users click the link in your post. URL shortener allows you to track clicks in Hootsuite Analytics , without setting up any additional tracking. Using the Ow.ly

Analytics

SocialPilot

FEBRUARY 17, 2025

Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide. It gives you a peek into that content’s analytics and demographic relevance. Incorporate these elements so your content aligns with current user interests.

User-Generated

Vertical Response

OCTOBER 27, 2024

Unlike aggressive sales tactics, newsletters focus on education and entertainment, fostering subscriber engagement and maintaining a strong connection with your audience. Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience.

Key Performance Indicator

SocialPilot

JULY 21, 2025

In addition, showcasing user-generated content and testimonials adds another layer of trust, letting your customers speak on your behalf. Generate leads? Mix up content types : educational, behind-the-scenes, user-generated content, and promotions. Use analytics to understand what’s working and what isn’t.

Transform

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Choose this option for extra promotion.

eCommerce

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Sales Force: CMO

JUNE 17, 2025

Marketing Cloud Next is easy to use across setup, segmentation, campaign management, orchestration, personalization, and analytics. Marketing Cloud Next has a simplified user experience and personalization powered by Agentforce. Here’s what that means for your work: You’ll have power and flexibility. Marketing Cloud Next changes that.

Transform

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

Hubspot Marketing

JULY 30, 2025

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. Table of Contents What is a CRM for publishing companies?

CRM

Buffer Marketing

MAY 6, 2025

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. My favorite feature is that you can dive deep into a specific hashtag’s performance by clicking “See analytics.” Buffer’s free Instagram hashtag generator has you covered. → 3.

Fashion

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

SocialPilot

JULY 7, 2025

Instagram now surfaces these posts more often, giving users multiple chances to engage with different slides. Instagram’s Virtual Reality Features Instagram is stepping into immersive territory with its new VR galleries , letting users display photos and videos in 3D spaces. Why it matters for marketers: More insights = better ads.

Thought Leadership

Welcome Software

AUGUST 23, 2024

Source: Netflix Social proof elements: Add real-time purchase data to boost user confidence. Displaying "X people purchased in the last 24 hours" will increase user confidence among potential customers, leading to higher click-through rates to product pages. Search bar optimization: Make the search bar more prominent and user-friendly.

User-Generated