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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

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Why the 7 Functions of Marketing Are Essential Business Knowledge

Rock Content

Conducting thorough market research on similar products favored by the target demographic, the better to understand what customers want and how to give it to them. Pricing Choosing the right price for a product or service is a delicate balancing act. The answers should guide your pricing decisions.

Finance 52
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Search Engine Land

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 108
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AI Applications Across 12 Different Industries

Hubspot Marketing

AI Applications in Marketing Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

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The Best Marketing Schools and Degree Programs

Neil Patel

Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. Marketing is one of those fields that combines a wide range of pursuits, bringing together creative, right-brained people with analytical, left-brained people.

Retail 114
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Consumer Insights: Why the Customer Isn’t Always Right

Adobe Experience Cloud Blog

Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. The same can be said about surveys, sales analysis, or other traditional types of market research. Even though this research may certainly provide value, it’s also flawed.

Customer 132