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B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

Hubspot Marketing

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

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2025: The Year of AI-Ready Data!

MarketingOps

While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. Inaccurate Pipeline Forecasting: Without clean CRM data, forecasting revenue or pipeline health becomes guesswork, leading to strategic missteps. For instance, factor in behavioral triggers (e.g.,

CRM
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B2B brands in the UK using TikTok

Sprout Social

Thought leadership has traditionally been in the form of long-form articles, ebooks or whitepapers. She’s also committed to creating educational health content for her users, to promote Healthxcel and wider access to free health education across the UK.

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How Social Media Impacts Business: Real Examples & Insights

SocialPilot

LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies). Use Google Analytics to monitor referral traffic from social media. Track conversions in your CRM or Google Analytics. How it helps : SocialPilot makes social media analytics effortless.

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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. Posts from personal profiles often perform better than company pages.

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What is Outbound Sales? Strategies and Tips for Reps

Lusha

Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. Take care of yourself: Prioritize your physical and mental health. Personalized communication: Tailor your messages to each prospect’s specific needs and interests.

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How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. These tools also offer alerts and analytics to help you understand your campaigns.