This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.
While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. Inaccurate Pipeline Forecasting: Without clean CRM data, forecasting revenue or pipeline health becomes guesswork, leading to strategic missteps. For instance, factor in behavioral triggers (e.g.,
Thought leadership has traditionally been in the form of long-form articles, ebooks or whitepapers. She’s also committed to creating educational health content for her users, to promote Healthxcel and wider access to free health education across the UK.
LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies). Use Google Analytics to monitor referral traffic from social media. Track conversions in your CRM or Google Analytics. How it helps : SocialPilot makes social media analytics effortless.
Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. Posts from personal profiles often perform better than company pages.
Value-driven content: Share relevant articles, case studies, or whitepapers that demonstrate your expertise and provide solutions to their pain points. Take care of yourself: Prioritize your physical and mental health. Personalized communication: Tailor your messages to each prospect’s specific needs and interests.
Downloading an ebook or whitepaper. You can find out the best time for your company’s blog by looking at your Google Analytics. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. These tools also offer alerts and analytics to help you understand your campaigns.
Instead of having one writer create content, you can have a team of experts creating ads, whitepapers, ebooks, articles, and much more. This means you can find anything from experts in health to beauty, finance, personal training, and much more. This marketplace thoroughly screens all writers and has niche experts.
This information is critical for everything from annual budgets to headcounts, making marketing metrics essential to the overall health and strategic guidance of any business. There are various tools and services out there that can help you organize your metrics, like HubSpot’s Marketing Analytics & Dashboard software.
Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday.
The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. What are their interests?
100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a whitepaper, featured on our website, and distributed in snackable bites across all our communications channels. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. Create and atomize a whitepaper.
What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or whitepapers? This list is not exhaustive but indicative of the kinds of questions good consumer data analytics can help you with. Yes, the economy is not in the pink of health, and you’d rather not invest in an apparently “sinking” ship.
Too often marketers think of data only in terms of analytics – prescriptive and descriptive data to understand how well content is performing or to inform their content planning. E-guides and whitepapers. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content.
Using a combination of social data, links and traffic analytics I present our five most popular guest content from 2013. 8 Tips for Writing WhitePapers (Hint: Don’t Call It a WhitePaper) – Ever seen a “whitepaper” on the web… and figured those are only for the big guys. – from Noah St.
For example, if you own a fitness brand, your target audience might be young professionals interested in health and wellness. Create Twitter threads from long-form content: Break down articles, whitepapers or case studies into a series of Tweets, or a Twitter thread. Check out our guide to using Twitter for customer service.
While the pandemic has placed every customer in the same boat in terms of anxieties about health and safety and general uncertainty about the future, different buyer segments will want and need different things from their brands. Some solutions for delivering the right messaging to the right customers include: Analytics.
Examples include blog posts, ebooks, whitepapers, listicles, how-tos, and social media posts. For example, check out this list of health information resources for marketing in 2024. Tools are available that help measure results and interpret analytics (e.g., Google Analytics). email newsletter, Facebook, etc.),
Others think blogging isn’t for them – it’s the purview of foodies, mommies, and health gurus. If you’re shelling out big bucks for advertising, consulting, data analytics, and email nurture campaigns, plus the aforementioned website, the cost of running a blog is negligible by comparison. Whitepapers and case studies.
In fact, SiriusDecisions found 60% of marketers consider the overall health of their data unreliable. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data. In one word: everything.
On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Google Analytics is a powerful tool for tracking website and campaign performance. What should a digital strategy contain?
Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?
Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. How the Twitter Algorithm Works. Conversion rate.
Generally, you do want website visitors to have a good experience in terms of the content of the page, and elements like site speed and load times are important to consider for your overall site health as well as improving your landing page experiences status. Maybe they want a whitepaper or a certain product. Conclusion.
You'll write about related topics your audience cares about, like training, knee health, running events, etc. Web analytics tool (like Google Analytics) Content management system ( WordPress , Drupal, Joomla, etc.) Your best topic areas will be relevant to both. What content types and formats will you publish?
In rapidly evolving fields such as environmental science, public health, or data analytics, staying current can be especially challenging. In a first-year writing seminar on food security, the librarian assembles a curated group of articles ranging from peer-reviewed studies to blog posts and corporate whitepapers.
ebooks, whitepapers, case studies). Analytics: Don't forget to check your analytics software for real data about your website visitors. When you use and refer to personas to create content, you’re far more likely to hit your audience in the heart or punch them in the gut with impactful content.
Assess Your Website’s Current Health and Performance. Assess Your Website’s Current Health and Performance. Later in this guide, we discuss how to fix certain website health issues and improve your technical SEO performance, but before you can take those steps, you need to understand your website’s current status.
Digital marketing strategies should be continually refined based on analytics, customer feedback and emerging trends to ensure a brand's sustained success in the digital realm. Content marketing: As we discussed above, this type of marketing includes blogs, ebooks, whitepapers and even podcasts.
Using a software to both generate and measure advocacy, Crowdvocate can help you determine the health of your advocacy program with analytics dashboards that show advocacy ask conversion rate, number of active advocates, and top performing advocacy campaigns. . Advocacy software like Crowdvocate: This is measurement mecca.
This could include: Blog posts Articles Ebooks Whitepapers Webinars Social media posts The goal is to teach and engage potential customers, building trust and credibility along the way. It’s a crucial indicator of your company’s financial health and growth potential.
And if you rewind the very long story short, is I launched a YouTube series, 52 videos back in September of 2012, a year later it wasn’t doing what I wanted so I really got geeky with YouTube analytics and figured things out. And again for me you heard my short story just about the video content.
financial advice, medical and health advice, etc.). Not only that, when you analyze your blog’s Google analytics , you’ll be able to uncover important information about your audience’s behavior such as: what topics do they care most about? what gaps can your expertise fill? Ben Zeisloft, Qlicket.
Google Analytics also helps with market research. Like whitepapers and case studies. There you can check your Site Health score—this is like a grade for your website’s overall SEO health. For example, charity donation site Every.org tested two donation form CTAs using behavior analytics software from Hotjar.
Analytics, insights, and activation. Brand ManageCamp will also provide PREMIUM and PLUS pass-holders access to exclusive content: blog posts, interviews, live Q&A sessions, whitepapers, and additional keynotes. Hosts will take essential health and safety measures to ensure a safe environment. Campaign management.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content