Orbit Media Studios

APRIL 12, 2023

I hear these things when I talk to people about GA4, the new version of Google Analytics. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. Eventually, I made the switch completely and I’ve finally come to realize… GA4 is better than Universal Analytics. I can’t find my reports.”

Analytics 90

Analytics Marketing Marketers Health 90

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. When faced with the worst public health crisis in more than a century, U.S.

Analytics 112

Analytics CRM Affiliate Marketing Law 112

Hubspot Marketing

FEBRUARY 16, 2024

Samaritan Health Services Samaritan Health Services uses Azure AI to improve workflow and patient experience. As well as its financial benefits for Samaritan Health Services, Azure AI improves access to data for the right professionals. From there, we’ll focus on tools that can help specifically with marketing.

Health 99

Health Price User-Generated Communications 99

Marketing Insider Group

SEPTEMBER 2, 2015

Brand health measures how your digital audience feels about you. This can be easily calculated via Google Analytics. The post 3 Audience Growth Metrics To Calculate Brand Health appeared first on B2B Marketing Insider. In our first post, we covered how we can measure this through engagement metrics. First, go to: Acquisition.

Health 88

Health Branding Non-Profit SEO 88

Litmus

OCTOBER 4, 2023

In that case, your report would have email marketing analytics that signal an engaged audience, like subscriber lifetime value and revenue per subscriber. Email program’s health and data Once you establish the foundation of your email reach, take a moment to review the health of your program through metrics.

Health 102

Health Email Marketing Analytics Place 102

SmartBrief - Marketing

MARCH 17, 2024

The field has matured significantly in the past four years to include real-time polling and analytics. Patient- and health care-led influencer campaigns will still need to be handled delicately. However, unlike the last election, we won’t see influencers sending out simplistic messages to vote for certain individuals or causes.

Influencer Marketing 106

Influencer Marketing Health Transform Marketing 106

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. AVON, Conn.,

Health 130

Health PR Analytics Influencer Marketing 130

Martech

MAY 14, 2024

While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. Branding: Too much art, not enough science Branding or brand development is a critical function that drives the long-term health of the business.

Marketing 119

Marketing Marketers Finance Customer loyalty 119

Litmus

OCTOBER 14, 2021

I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. We run the marketing technology stack that they use, making their campaigns as efficient and successful as possible with a tight analytics feedback loop. Email list health. Healthy ROI.

Health 78

Health Analytics Marketing Marketers 78

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. It also delivers continuous incremental gains to exceed goals.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Transform 107

Transform Manufacturing Pharmaceutical Analytics 107

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Sophisticated analytics tools?

Transform 124

Transform Communications Marketing Marketers 124

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

Health 96

Health Industry Insights Branding Market Research 96

illumin

JANUARY 4, 2024

Black Friday 2023 saw retailers slashing online prices in addition to their in-store discounts, with the top sales going to apparel and accessories, health and beauty, and home and garden. Ahead of 2023’s shopping madness, Adobe Analytics predicted that mobile shopping would overtake desktop purchases. increase from 2022.

Shoppers 101

Shoppers Retail Price Health 101

Search Engine Land

FEBRUARY 23, 2024

Predictive analytics. Evaluate campaign performance comprehensively, including its impact on brand health metrics. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments. Real-time campaign optimization. Ad personalization based on behavior and preferences for different segments.

Finance 120

Finance Health CRM New Technology 120

Jeff Bullas

MARCH 14, 2023

Most of the products are in the digital information marketing and health supplement niches. They offer a wide range of products, including fitness equipment, supplements, men’s health, teeth whitening, and skincare products. ClickBank affiliate program ClickBank is one of the oldest and most popular affiliate programs.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Premium Analytics customers can customize the data to compare your organic and paid performance in one integrated report.

Health 120

Health Analytics Industry Insights Branding 120

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. It will now add health-related attributes from HealthWise Data’s dataset of 250 million U.S. Why we care. With healthcare spending accounting for over 17% of U.S.

Health 108

Health Food Analytics Marketing 108

Hubspot Marketing

DECEMBER 18, 2023

An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Finding What Resonates With Your Audience "An email audit is like a health check. From there, they can find any areas of opportunity to improve the overall account and list health.

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Litmus

NOVEMBER 10, 2022

In that case, your report would have email marketing analytics that signal an engaged audience, like subscriber lifetime value and revenue per subscriber. Email program’s health and data. Once you establish the foundation of your email reach, take a moment to review the health of your program through metrics. Click-through rate.

Health 83

Health Email Marketing Analytics Place 83

Calvyn Lee Blog

DECEMBER 4, 2023

For the pet store, examine analytics to find the highest-converting campaigns and channels currently driving revenue and traffic. For the pet store owner, key parameters might include dog breed, age, health needs, owner income level, geographic region, and more. Evaluate data to see what’s working and not working in your marketing mix.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Sprout Social

DECEMBER 6, 2023

The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts. Department of Health and Human Services (HHS) website. Follow de-identification best practices When crafting new social media content, remove all PHI from your posts.

Health 100

Health Law Education Branding 100

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. The health and fitness industry is hugely saturated. In the USA alone, there are: at least 340,000 personal trainers over 41,000 health clubs over 64.2 million gym memberships nearly 69 million smartphone owners using a health and fitness app.

Advertising 141

Advertising Advertisers Health User-Generated 141

Search Engine Land

MAY 16, 2024

Part of this involves tracking your site’s current rankings, traffic levels and engagement metrics using tools like Google Analytics, Google Search Console and others. Monitoring technical SEO Monitoring all aspects of technical SEO before and during a site migration is vital for site health and search engine visibility.

SEO 72

SEO Analytics Management Health 72

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Here are the highlights: Analytic efficiencies Sales Analytics now provides filtering and faster access to data points, which gets you exactly what you need without sifting through irrelevant data.

Health 103

Health CRM Analytics Promotion 103

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. The Evolution of Data Analytics and Tracking Technologies The landscape of data analytics and tracking technologies is undergoing a seismic shift, making website visitor identification essential. Seems like a good thing right?

User-Generated 120

User-Generated Health B2C Analytics 120

Martech

AUGUST 15, 2023

As a board member at Bayesian Health, he’s also involved in driving AI innovations for healthcare. followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. LinkedIn: David Raab (9.6K

Transform 98

Transform Thought Leadership Health Analytics 98

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. First and foremost, you need the capacity for robust brand health benchmarks. This is particularly the case for brand health benchmarks – and even setting alerts.

Branding 134

Branding Health Analytics User-Generated 134

Search Engine Land

SEPTEMBER 1, 2023

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. Therefore, managing this aspect of your cognitive health can pay dividends in multiple areas of life, including better focus and improved productivity.

SEO 140

SEO Energy Analytics Health 140

Search Engine Land

JANUARY 11, 2023

Yelp launches “health and safety measures” community feedback feature. Says Google Analytics Now Verboten. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy. Bing Adds More Health Data To Search. German Govt. by Brian Massey.

Search Marketers 117

Search Marketers Health Law Marketing 117

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. With BigQuery’s powerful analytics capabilities, you can slice and dice Merchant Center information. Product pricing Assortment Analytics helps you competitively price products by analyzing the pricing landscape. Track product performance.

Retail 94

Retail Product Non-Profit Price 94

Martech

JANUARY 5, 2023

The data comes from Adobe Analytics , providing insights into more than one trillion visits to U.S. Will another disaster — a health crisis, a war, oil prices impacting distribution — wreck consumer confidence? But consumers also spread spending across the holiday period. retail sites, 100 million SKUs, and 18 product categories.

eCommerce 108

eCommerce Food Health Price 108

Search Engine Land

NOVEMBER 16, 2023

For example, if the defined KPIs are local search visibility and organic traffic growth , the report should contain a detailed overview of the site’s local positions and visitor analytics. Remember: The choice in KPIs depends on the industry, business model and specific goals of the company.

SEO 104

SEO Health Communications User-Generated 104

Sprout Social

APRIL 29, 2024

Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app. The platform also offers analytics on search keywords and reviews. Customers can leave reviews and questions on a Google Business Profile, which owners can respond to publicly.

Management 90

Management Branding PR Food 90

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Education and Health Services. Not super surprising during the end-of-year holiday and shopping season.

Branding 112

Branding Manufacturing Health Retail 112

Litmus

MAY 24, 2022

Rethinking analytics. With privacy measures increasing, email marketers are thinking about the health of their email program in the long run. Rethinking analytics. With email’s critical role in the overarching success of business, it’s helpful for email marketers to stay up to speed with industry developments and changes.

Email Marketing 121

Email Marketing Health Marketing Marketers 121

illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds.

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97